A vulnerability advisory was issued about two WordPress themes found on ThemeForest that could allow a hacker to delete arbitrary files and inject malicious scripts into a website. Two WordPress Themes Sold On ThemeForest The two WordPress themes with vulnerabilities are sold on ThemeForest and together they have over a half million sales. The two…
SEO professionals know that staying organized is key to success. With campaigns getting more complex, the right project management tool can make or break your productivity. This article examines various project management platforms suited for SEO teams. We’ll discuss how these tools can help plan, track tasks and time, manage resources, and report results. We’ll…
Outbound have traditionally been considered a ranking or relevance related factor but those ideas are outdated now that search engines use AI for spam detection and the ranking process. It’s time to consider new ways of thinking about outbound links. 1. A Page Is About Multiple Subtopics One thing people worry about is whether linking…
Early SEO milestones might be easy, but scaling the results needs an upgraded approach. What could that look like? Like startups that come up with a solid niche idea and compete significantly with larger companies, we SEO pros and content strategists need to work harder to develop unique, fresh, niche strategies. However, whenever we think…
Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify it by clicking on the Get Verified link. Screenshot from Google Business Profile, June 2024 When a business sets up a Google Business Profile, Google…
A lot has been said about the remarkable opportunities of Generative AI (GenAI), and some of us have also been extremely vocal about the risks associated with using this transformative technology. The rise of GenAI presents significant challenges to the quality of information, public discourse, and the general open web. GenAI’s power to predict and…
Shopify has become a leading platform in the ecommerce world, with over a million businesses using it to reach their customers. Notable brands like Netflix Merch Shop, Gymshark, and Kylie Cosmetics have successfully utilized Shopify to streamline their operations and boost online sales. This success has made Shopify an attractive option for new sellers looking…
Largest Contentful Paint (LCP) is a Google user experience metric integrated into ranking systems in 2021. LCP is one of the three Core Web Vitals (CWV) metrics that track technical performance metrics that impact user experience. Core Web Vitals exist paradoxically, with Google providing guidance highlighting their importance but downplaying their impact on rankings. LCP,…
Google updates can cause uncertainty, confusion, and fear amongst non-SEO and non-marketing business stakeholders. As an industry, we like to fixate on the winners and losers of any given update, and typically, websites (and categories) that take the larger hits gain more traction and shares. As a result, the algorithm update horror stories also tend…
Despite significant changes to the organic search landscape throughout the year, the speed and efficiency of web pages have remained paramount. Users continue to demand quick and seamless online interactions, with 83% of online users reporting that they expect websites to load in three seconds or less. Google sets the bar even higher, requiring a…