Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s AI features as a one-click suite inside Search campaigns. New built-in experiments allow you to test the impact with minimal setup. Image Credit: Google What’s…
Google is rolling out creative and omnichannel updates across Ads and YouTube. The tools are designed to help you keep assets fresh, connect store and online demand, and plan spend across key shopping windows. What’s New Creative: Asset Studio, Product Studio, And Imagen 4 A new suite of generative tools is coming to Asset Studio,…
I’ve been extremely antsy to publish this study. Consider it the AIO Usability study 1.5, with new insights. You also want to stay tuned for our first AI Mode usability study! It’s coming in a few weeks (make sure to subscribe not to miss it). Boost your skills with Growth Memo’s weekly expert insights. Subscribe…
Ask a question in ChatGPT, Perplexity, Gemini, or Copilot, and the answer appears in seconds. It feels effortless. But under the hood, there’s no magic. There’s a fight happening. This is the part of the pipeline where your content is in a knife fight with every other candidate. Every passage in the index wants to…
This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes the first decision. When? Before a buyer hits your website. If you’re not part of the AI answer, you’re not part of the deal. In fact, 89% of B2B buyers use AI platforms like ChatGPT…
Some of the critical questions that are top of mind for both SEOs and CMOs as we head into a multi-search world are: Where is search going to develop? Is ChatGPT a threat or an opportunity? Is optimizing for large language models (LLMs) the same as optimizing for search engines? In this two-part interview series,…
Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025, what matters more is how your internal links define the entities and relationships on your site. Internal linking is no longer just about distributing authority. It’s about:…
For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance Max channel reporting. This reporting feature offers more transparency into how campaigns perform across Search, YouTube, Display, Gmail, Discover, and Maps. With this new report, you can…
WordPress is still the most popular open-source content management system (CMS) – by far – powering 43.5 % of all websites on the web, and still in my opinion the most adaptable CMS to work with. However, WordPress isn’t just a plug-and-play CMS. If you’re in the marketing team or the CMO, you may find…
This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Wondering why your rankings may be declining? Just discovered your WooCommerce site has slow load times? A slow WooCommerce site doesn’t just cost you conversions. It affects search visibility, backend performance, and customer trust. Whether you’re a developer running…