Google’s Sundar Pichai outlined the 2025 strategy, emphasizing consumer-focused AI, rapid development of agentic apps, a Chrome AI prototype called Project Mariner, and upgrades to Gemini and Project Astra, signaling a shift toward AI apps as the user interface for search. Although Pichai did not say Google is de-emphasizing the Google Search box, he did…
Many people misunderstand how Wikipedia relates to SEO. Wikipedia doesn’t provide direct SEO benefits like followed backlinks or promotional content. However, it’s a valuable resource for digital marketers and content creators. This article examines how Wikipedia affects Google’s Knowledge Graph, provides keyword research guidance, supports content planning, and demonstrates effective internal linking practices. Key topics…
ChatGPT Search is down for users worldwide, becoming unresponsive at approximately 11 AM EST. Down detectors and reports on social media reflect that many users cannot access the site. OpenAI is reporting a major outage. Updated: ChatGPT Outage Is Mostly Resolved OpenAI is reporting that the outage is partially resolved: Update – ChatGPT is partially…
It’s Christmas Eve, excitement fills the air as children around the world eagerly await Santa Claus’s arrival. The waiting is over and the inevitable questions start: “Where is Santa?” “Do you think he’s in our neighborhood yet?” This year, the original Santa tracker from NORAD will help you to track Santa’s whereabouts as he starts…
At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the leading player. (According to Nielsen//NetRatings, Google had a 39% share of 47 million “search hours” in December 2002.1) I recently…
Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows advertisers to create a single campaign that seamlessly integrates various ad formats, including native, display, and online video ads. Upon its launch, multi-format campaigns for Audience ads are available globally and now the default selection…
If you want more quality in your pipeline, you need more quality in your marketing efforts. That means you should focus more on your ideal customer profile (ICP) and their journey to conversion. Reflecting on the year, I can tell you that these are some of the most impactful places to spend time and resources…
Joost de Valk, co-founder of the Yoast SEO plugin, called for a change in WordPress governance that removes Mullenweg as the sole decision maker, offering to lead the transition to a more democratic and diverse board that is representative of WordPress stakeholders. Matt Mullenweg disagreed. Critique Of Mullenweg’s Leadership Joost says that he was prompted…
WordPress and Squarespace both provide tools to create professional, visually appealing websites suited to ecommerce, article publishing, and corporate and non-profit needs. What should you consider when choosing between them? Let’s identify the key differences between these platforms to help you determine which one best fits your goals. Here are seven factors to consider when…
WordPress powers hundreds of millions of websites. But, when issues happen internally at WordPress raising uncertainty, the vulnerability of relying on one platform becomes apparent and the need to look for alternatives is a priority. WordPress it is not the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those…