Advancing your in-house SEO career can be incredibly lucrative and fulfilling. But most advice is theoretical, too high-level, and comes from people who haven’t done it. I had the good fortune of a very fruitful in-house career, leading large organizations at companies like Atlassian, G2, or Shopify. Over the recent years, I have had the…
Revelations that OpenAI secretly funded and had access to the FrontierMath benchmarking dataset are raising concerns about whether it was used to train its reasoning o3 AI reasoning model, and the validity of the model’s high scores. In addition to accessing the benchmarking dataset, OpenAI funded its creation, a fact that was withheld from the…
Google has made a change to how it’s search results are served which will also help to secure it against bots and scrapers. Whether this will have further effect on SEO Tools or if they can use a headless Chrome that uses JavaScript remains an open question at the moment but it’s likely that Google…
Google has made its AI-powered features in Gmail, Docs, Sheets, and Meet free for all Workspace users, but questions remain around pricing adjustments and feature visibility for specific accounts. AI Now Included Without Extra Cost Google announced that its full suite of AI tools, previously available only through the $20-per-user-per-month Gemini for Workspace plan, is…
Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search engine optimization aspect of it. A WordPress theme that isn’t SEO-friendly (or worse, is bloated and slow) can be a real hindrance in the fiercely competitive battle to land on top of the search engine result…
Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of relationships between entities defined using a standardized vocabulary. It structures data in a meaningful way, enabling greater efficiencies and accuracies in retrieving information. LinkedIn, for example,…
For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, electricians, mobile pet groomers, and the like – face unique challenges in establishing a strong online presence. However, by understanding the nuances of local SEO for…
Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a balance between reach and control – where phrase match keywords can now capture broader, intent-aligned search terms. Recent updates focus on “relevant variations” of search…
Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike traditional search results, AIOs summarize information from multiple sources to provide direct answers to user queries while offering relevant links. These overviews are displayed prominently: the AI Overview appears on the left, with relevant links…
You can’t talk about SEO without mentioning keyword research. Most SEO marketing campaigns start with keyword research. (Or at least they should). If you haven’t upped your keyword research game, you could be holding your campaigns back and costing you (and your clients) cash. Let’s look at 18 keyword research mistakes you might be making…