Google has rolled out Search Live in English in the United States, bringing real-time, camera-aware conversations to the Google app on Android and iOS. You can tap the new Live icon under the search bar, or open Google Lens and choose Live to start an interactive voice conversation that can also see what your camera…
This post was sponsored by Semji. The opinions expressed in this article are the sponsor’s own. For three decades, SEO has been the cornerstone of digital visibility. Keywords, backlinks, and technical optimization determined whether your brand appeared at the top of search results. However, the landscape is shifting, and it’s likely that if you’re reading…
Here’s what I’m covering this week: How to get the most out of personas in your day-to-day work across SEO, content, and the broader org. Because in the AI-search era, personas built from organic queries and prompts have value for every touchpoint: ad copy, sales scripts, support docs, product messaging. They carry the unfiltered language of…
For years, the SEO equation appeared to be a fixed and unchanging landscape: optimizing for Googlebot on one side, and creating content for human users on the other. This outdated binary vision is now a thing of the past. In the current business environment, a new generation of actors is causing significant changes to the…
An internal dispute within the WordPress core contributor team spilled into the open, causing major confusion among people outside the organization. The friction began with a post from more than a week ago and culminated in a remarkable outburst, exposing latent tensions within the core contributor community. Mary Hubbard Announcement Triggers Conflict The incident seemingly…
The next SEO For Paws will be held on Sept. 25, 2025. The live stream features a stellar speaker list that includes some of the industry’s best SEO professionals and personalities, including Andrey Lipattsev, David Carrasco, Judith Lewis, and Jamie Indigo. SEO for Paws, is a live-streamed fundraiser founded by Anton Shulke, an expert at…
Before we dig in, some context. What follows is hypothetical. I don’t engage in black-hat tactics, I’m not a hacker, and this isn’t a guide for anyone to try. I’ve spent enough time with search, domain, and legal teams at Microsoft to know bad actors exist and to see how they operate. My goal here isn’t…
Google is updating Discover with two changes that could change how your content finds readers. You can now follow publishers directly in Discover, and Google will start showing social posts from platforms like X, Instagram, and YouTube Shorts in the feed. Rollout begins today, with social integrations coming in the weeks ahead. Layla Amjadi, Senior…
Bias in search isn’t always negative. It’s easy to frame it as something sinister, but bias shows up for structural reasons, behavioral reasons, and sometimes as a deliberate choice. The real task for marketers and communicators is recognizing when it’s happening, and what that means for visibility, perception, and control. Two recent pieces got me…
Google is testing a series of experimental AI-powered features that could change how people interact with search and digital discovery. Tools like Doppl, Food Mood, Talking Tours, and Learn About are not yet mainstream, but they give us a glimpse into where Google may be heading. Each experiment highlights a distinct way AI can influence…