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Category: SEO

Google Launches AI Phone Assistant To Call Businesses For You via @sejournal, @MattGSouthern

Google has launched a new tool called “Ask For Me” that uses AI to help you make phone calls to local businesses. “Ask For Me” is designed to streamline the process of calling multiple businesses to compare quotes and schedule appointments. This feature is being rolled out first for auto repair shops and nail salons,…

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Ask A PPC: How Can You Tell If You’re Overspending? via @sejournal, @navahf

Recently, I’ve been getting a lot of requests to audit accounts for overspending, so I thought I’d share my checklist of questions I ask of accounts. Note this is going to be very Google oriented, but there are still ideas in here for all channels. While there are other questions you can ask, these are…

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Why Alignment With Customer Service Is Crucial For PPC via @sejournal, @timothyjjensen

Let’s think through a hypothetical purchase journey. An individual is in the market for an air purifier, and she starts off by searching for [best air purifiers] in Google. Your ad shows up in results, and she clicks on it, impressed with the mention of being rated No. 1 in product rankings as well as…

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Perplexity AI Deploys Chinese DeepSeek AI Model via @sejournal, @martinibuster

Perplexity AI has integrated the new Chinese DeepSeek AI model into their offerings, allowing their Pro level users to use DeepSeek for their Perplexity AI research. Some in the public reacted negatively to the news. Perplexity AI Perplexity AI is San Francisco based AI search engine that offers a different way to search for information…

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DeepSeek-R1: The Open-Source AI Challenging ChatGPT via @sejournal, @MattGSouthern

DeepSeek-R1 is a new AI reasoning model from the Chinese company DeepSeek. Released on January 20, it offers a cost-effective alternative to ChatGPT. ? DeepSeek-R1 is here! ⚡ Performance on par with OpenAI-o1? Fully open-source model & technical report? MIT licensed: Distill & commercialize freely! ? Website & API are live now! Try DeepThink at…

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Matt Mullenweg Hires New Lawyers In Fight Against WP Engine via @sejournal, @martinibuster

A legal document filed in federal court formally notifies that Automattic and Matt Mullenweg have added new representation, a lawyer who has previously represented Meta and Facebook. The new documentation is formally called NOTICE of Appearance. A subsequent legal filing indicates that the new representation is currently handling the response to a Motion to Intervene…

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Short-Form Video Dominance: The Future Of Engagement In Social Media via @sejournal, @donutcaramel13

Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on social because of their sharply edited content and low investment requirement. With YouTube Shorts boasting over 50 billion daily views…

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How Use WordPress Multisite To Create a Website Subdirectory via @sejournal, @atuljindal01

WordPress Multisite is a feature for managing the structure and multiple sites from a single WordPress installation. In this article, I’ll share the step-by-step approach to creating a new WordPress website or converting an existing WordPress website into a WordPress Multisite. But before that, let’s understand the basics of WordPress Multisite. What Is WordPress Multisite?…

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Google Expands AI Overviews In Circle To Search via @sejournal, @MattGSouthern

Google is rolling out updates to the “Circle to Search” tool, making it more helpful for marketers, businesses, and Android users. Circle to Search lets you circle, scribble, or tap on anything visible on your phone screen to instantly search the web without switching apps. With expanded AI Overviews, the tool is better equipped to…

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Ask Maps Is Google Q&A’s AI Replacement: Here’s What It Means For Marketers

Google is starting to roll out an AI-based Q&A feature to Google Business Profiles (GBP) on Google Maps for mobile. This feature will very likely replace Google Q&A, which has silently gone missing on some listings. The “Ask Maps about this place” AI feature was first announced in late October 2024, along with a number…

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