Our new usability study of 37 participants across seven specific search tasks clearly shows that people: Read AI Mode Rarely click out, and Only leave when they are ready to transact. From what we know, there isn’t another independent usability study that has explored AI Mode to this depth. In May, I published an extensive two-part…
AI Mode is Google’s most powerful AI search experience, providing answers to complex questions in a way that anticipates the user’s information needs. Although Google says that nothing special needs to be done to rank in AI Mode, the reality is that SEO only makes pages eligible to appear. The following facts, insights, and examples…
The World Wide Web Consortium (W3C) unveiled a new logo for the organization that is designed to transcend one language family and expresses abstract qualities like timelessness and reliability. The result is an abstract logo in the familiar blue and white colors, purposely designed to be evocative, to suggest but not concretely explain. This evocative…
OpenAI released the largest study to date on how users really use ChatGPT. I have painstakingly synthesized the ones you and I should pay heed to, so you don’t have to wade through the plethora of useful and pointless insights. TL;DR LLMs are not replacing search. But they are shifting how people access and consume information.…
Before we jump in: I hate to brag, but I will say I’m extremely proud to have placed 4th in the G50 SEO World Championships this past week. I’m speaking at NESS, the global News & Editorial SEO Summit, on October 22. Growth Memo readers get 20% off when code “kevin2025” Boost your skills with Growth…
As a marketing specialist who has gone through the transition from Universal Analytics to Google Analytics 4 on countless projects, I can confidently say that no platform migration has divided the marketing community quite like GA4. Five years after the initial launch of GA4 in October 2020, and more than a year since the complete…
OpenAI launched the Sora iOS app, beginning an invite-based rollout in the United States and Canada. With Sora, OpenAI appears to be releasing its first non-ChatGPT consumer app and its first social product. The app runs on the newly released Sora 2 model for video and synchronized audio. What’s The Sora App? Sora is positioned…
Google has launched a small-business resource hub, positioning it as a single starting point for setup, advertising, measurement, and support. The page pulls together direct entry points for Business Profile, Merchant Center, Google Ads and YouTube Ads, plus a clear “get started” path into Google Analytics. It also spotlights Workspace’s AI features and links beginner…
The How AI Search Can Drive Sales & Boost Conversions webinar, presented recently by Bartosz Góralewicz, touched on something that I think every marketer needs to understand about how people actually make decisions today. This isn’t just about Reddit anymore; we’re talking about the future of how brands actually connect with customers when they’re making…
Let’s talk about an agentic future. As task-completing agents move from concept to adoption, their impact on how we discover and transact online will be significant. Websites won’t vanish, but in many cases, their utility will shrink as agents become the new intermediary layer between people and answers. Domains will still exist, but their value…