Examples Of Personal Branding That Work Now that you understand the advantages of developing a personal brand, let’s look at a couple of real-life examples of professionals who have nailed their branding and reaped the rewards from it. David Perell Known as “The Writing Guy,” David Perell has built a strong personal brand around his…
Category: SEO
Google ads extensions, now called “assets,” are an integral part of campaign success. They’re a great way to boost performance and gain the attention of potential customers. Not only can they help produce more clicks on an ad, but they may also be considered more high-quality clicks from users who are ready to take action…
E-A-T (Expertise, Authoritativeness, Trustworthiness) has been a cornerstone of Google’s Search Quality Rater Guidelines for years. Recently, Google added a new “E” to the mix – Experience. Understanding and optimizing for E-E-A-T strongly correlates with SEO success. In this article, you’ll learn what the E-E-A-T criteria mean, why Google values first-hand experience, and, most importantly,…
Google’s John Mueller answered a question about a WordPress site that was completely deindexed from Google Search after changing to a different web hosting platform. Mueller’s answer shows where to start investigating the reasons why that happens. Dropped From Index After A Site Migration A submitted question to the Google Office Hours podcast related that…
WordPress powers hundreds of millions of websites, but it is not the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those seeking alternatives. This review provides an overview of 25 leading alternatives to WordPress across key website categories. We explore user-friendly website builders like Wix, Squarespace, and Weebly, which…
Meta’s AI assistant, powered by the new Llama 3 model, will now incorporate real-time search results from Google and Bing. This integration marks a step forward in AI assistant capabilities and their potential impact on the search industry. You can access Meta AI within Facebook, Instagram, WhatsApp, Messenger, and the newly launched Meta.ai desktop experience.…
The internet is constantly changing, with websites appearing and disappearing and information being added or removed constantly. This makes it hard for people who study and analyze the internet or businesses to control their online appearance. It’s easy for things to get lost or vanish entirely. But there’s good news! There are web archives, like…
WordPress security scanner WPScan’s 2024 WordPress vulnerability report calls attention to WordPress vulnerability trends and suggests the kinds of things website publishers (and SEOs) should be looking out for. Some of the key findings from the report were that just over 20% of vulnerabilities were rated as high or critical level threats, with medium severity…
Over the years, search engines have encouraged businesses to improve mobile experience on their websites. More than 60% of web traffic comes from mobile, and in some cases based on the industry, mobile traffic can reach up to 90%. Since Google has completed its switch to mobile-first indexing, the question is no longer “if” your…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Sites can lose significant organic traffic from Core Updates without obvious patterns when analyzing rank changes. One hidden cause is subtle intent shifts. Two outdated models prevent us from seeing what’s really going on. One, we often think of user intent as transactional, navigational, informational,…