Google has started rolling out generative UI into AI Overviews. The capability builds custom visual layouts, interactive tools, and simulations on the fly. Until now, it only lived in AI Mode, Google said in a back-to-school announcement Wednesday. In practice, generative UI usually produces a custom visual layout. Sometimes, when Google’s model decides it would…
In my previous article “When AI Takes The Click, Click Worthiness Should Guide Your Strategy,” I introduced click worthiness as a framework for deciding where organizations should continue investing as AI increasingly answers customers’ initial questions. Click Worthiness helps identify the interactions where engaging directly with a customer still creates meaningful business value. That naturally…
A lot of marketing teams and individuals assume that a big social presence on Facebook and Instagram means they will get cited in AI answers and AI Overviews. That is not always the case. AI engines cite social content all the time now. However, they do not cite you because you have a big following.…
By the time you read this analysis, the realization that the NY Jets will not be winning the big game this season has hit us all. That is both old and new, much like the concept of email campaigns, but this time, tied to paid media in “search.” But first, a big thank you to…
The single largest AI crawler on my website over the past day was not an AI crawler. It arrived roughly 1,500 times under Common Crawl’s name; it sent back nothing, and what it wanted was my SSH keys. I went looking because of a number. Cloudflare’s CFO Told Analysts Machine Traffic Could Reach 1,000 Times…
The single largest AI crawler on my website over the past day was not an AI crawler. It arrived roughly 1,500 times under Common Crawl’s name; it sent back nothing, and what it wanted was my SSH keys. I went looking because of a number. Cloudflare’s CFO Told Analysts Machine Traffic Could Reach 1,000 Times…
Google Ads is removing campaign-level language targeting settings from Search campaigns and Search inventory within Performance Max. The change, rolling out in late September, shifts more responsibility for language matching to Google’s automated signals. For advertisers, that raises questions about how multilingual campaigns will work, what happens to existing campaign structures, and where language targeting…
Over three weeks in July, I ran a survey asking people who work on AI search visibility what they think of the platforms built to measure it. 163 responses. This is a self-selected sample recruited through my own network and its re-shares (as well as paid ads on LinkedIn and X), so it describes engaged…
Your brand can hold the number one ranking and still go unnamed when a buyer asks AI for a recommendation. What we’re seeing is the answer cites two or three brands and skips the rest, which could unfortunately be yours. Freshpet had the same challenge, and on August 20, the team that did it walks…
Google’s upcoming Smart Bidding change has sparked plenty of discussion across the PPC industry, but its impact may be more limited than some of the online reaction suggests. Beginning August 17, budget-limited campaigns using Target CPA or Target ROAS will optimize more closely toward their stated bidding target. Google also introduced a Bid Target Adjustment…