Personal AI agents like Meta’s Muse and OpenAI’s Dots are splitting the web into two kinds of websites: the ones the agent has a deal with, and the ones it walks into pretending to be your customer. Muse and Dots both take a request from a person and carry it out on the web. They…
The world’s most successful subscription publisher – The New York Times – regularly gives some of the most valuable real estate on its homepage to free articles, and, crucially, makes sure readers know they’re free. It’s a smart strategy, particularly for paywalled publishers. Here’s why. [embedded content] Why This Matters 1. Free Content Maximizes Reach…
Google is updating how links will be presented in both AI Mode and AI Overviews. The search engine has announced five changes. First, it will display inline links more frequently higher up in response listings. Second, it plans to start testing a section at the top of certain responses with links to official sites about…
Back in March this year, I talked about the possibility of another Florida-style update rollout, and now, as we’re further on in the year, it feels as though another type of update from Google’s past might be ready to manifest. Remember Panda? From a prediction model I built, it is suggesting that an update in…
A new EmDash plugin was released that provides website management, performance, and SEO capabilities that are missing in EmDash. Despite all the features it adds, the plugin pack makes websites “absurdly fast.” The plugin is modular, enabling users to take advantage of only the functionalities they need. Who Created The Coywolf Pack Matters There are…
Google Ads is introducing new controls that let advertisers prioritize channels and limit how much of their campaign budgets can be spent across Google-owned inventory and partner networks. The features, called Channel Prioritization and Budget Allocation, will roll out globally across Search, Shopping, Performance Max, and Demand Gen campaigns over the coming months. Advertisers will…
Testing is everywhere in SEO: Our industry started testing titles, then moved on to internal linking, content formats, templates, and now we are increasingly curious about the impact of AI-generated changes. But running a test and learning something useful from it aren’t necessarily the same thing. You can make a change, watch a metric move,…
Anthropic’s Thariq Shihipar, Member of the Technical Staff at Anthropic, explains why AI agents need more than user instructions and how Artifacts helps Claude achieve users’ goals. In a recent podcast interview, Shihipar makes the case that Artifacts, a feature introduced in 2024, is the way to clarify requirements, communicate preferences, and collaborate more effectively…
Ahrefs checked Google’s U.S. results for the exact names of 100 global brands every week from July through September, and published the results Oct. 2. On July 1, five of 98 usable results had an AI Overview. By Sept. 30, 63 of the 100 brand-name queries did. For brand teams, this is the results page…
As a paid media marketer for regulated fields such as healthcare, financial, or legal industries, AI can raise flags for concern. Whether it’s the “black box” of automated bid strategies colliding with organizational concerns around targeting, or questions around AI usage to generate creative, I recommend knowing your company’s policies and industry guidelines is a…