Keep your friends close and your enemies closer. The saying runs so true for digital marketing that one of the first steps we complete for our clients is a competitive link audit. Competitive analyses allow you to directly crawl your competitors’ sites to discover valuable backlink opportunities that they may be using to outrank you…
A recent interview with James Murray, EMEA product marketing manager at Microsoft Bing, and Laura Hampton of Impression suggested that Bing will be decreasing the impact links play in their overall search ranking algorithms. We asked Bing about this, and they told us that links are still a very important ranking factor for search rankings.…
An update to Google’s Search app for iOS will help users find content without having to go back to the search bar. While viewing a web page within the app you will see suggestions for related content when you reach the bottom of the page. Now you can continue to view content without having to…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awardsSep 15, 2017 by Amy Gesenhues Hosted by the Daily Show’s Trevor Noah, Bing’s 2017 Agency…
Spark Foundry was the big winner at last night’s Bing 2017 Agency Awards event. With offices in both New York City and Chicago, Spark Foundry was named Agency of the Year for the US and Innovator of the Year, and the team’s Colette Trudeau took home the Trailblazer of the Year Award. Bing handed out…
Oh, the auction insights report. You want to love it because it comes straight from AdWords, while most other competitive data comes with a grain (or maybe a pillar) of salt. Yet, while the information in this report is all nice to know, it might not seem to be immediately useful. Don’t throw in the…
We all know that social media plays a great role in your marketing success. There are 2.8 billion social media users globally in 2017. But you must do it right. ADVERTISEMENT Social is about sharing and building a relationship with your audience first, not selling. Social media channels provide you an opportunity to start a…
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Inside the Google subway car on the Chicago rooftop: Source: Instagram Massive Google leather chair and…
Having multiple websites hosted on different domains can be either a great or bad tactic when it comes to SEO. Most of the reasons for having multiple sites are tied more to business decisions or best practices, such as focusing a product offering for one customer base or separating brands into different websites, which can…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to conduct an SEO content auditSep 13, 2017 by Thomas SternColumnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant…