Google is updating Discover with two changes that could change how your content finds readers. You can now follow publishers directly in Discover, and Google will start showing social posts from platforms like X, Instagram, and YouTube Shorts in the feed. Rollout begins today, with social integrations coming in the weeks ahead. Layla Amjadi, Senior…
Bias in search isn’t always negative. It’s easy to frame it as something sinister, but bias shows up for structural reasons, behavioral reasons, and sometimes as a deliberate choice. The real task for marketers and communicators is recognizing when it’s happening, and what that means for visibility, perception, and control. Two recent pieces got me…
Google is testing a series of experimental AI-powered features that could change how people interact with search and digital discovery. Tools like Doppl, Food Mood, Talking Tours, and Learn About are not yet mainstream, but they give us a glimpse into where Google may be heading. Each experiment highlights a distinct way AI can influence…
Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s AI features as a one-click suite inside Search campaigns. New built-in experiments allow you to test the impact with minimal setup. Image Credit: Google What’s…
Google is rolling out creative and omnichannel updates across Ads and YouTube. The tools are designed to help you keep assets fresh, connect store and online demand, and plan spend across key shopping windows. What’s New Creative: Asset Studio, Product Studio, And Imagen 4 A new suite of generative tools is coming to Asset Studio,…
I’ve been extremely antsy to publish this study. Consider it the AIO Usability study 1.5, with new insights. You also want to stay tuned for our first AI Mode usability study! It’s coming in a few weeks (make sure to subscribe not to miss it). Boost your skills with Growth Memo’s weekly expert insights. Subscribe…
Ask a question in ChatGPT, Perplexity, Gemini, or Copilot, and the answer appears in seconds. It feels effortless. But under the hood, there’s no magic. There’s a fight happening. This is the part of the pipeline where your content is in a knife fight with every other candidate. Every passage in the index wants to…
This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes the first decision. When? Before a buyer hits your website. If you’re not part of the AI answer, you’re not part of the deal. In fact, 89% of B2B buyers use AI platforms like ChatGPT…
Some of the critical questions that are top of mind for both SEOs and CMOs as we head into a multi-search world are: Where is search going to develop? Is ChatGPT a threat or an opportunity? Is optimizing for large language models (LLMs) the same as optimizing for search engines? In this two-part interview series,…
Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025, what matters more is how your internal links define the entities and relationships on your site. Internal linking is no longer just about distributing authority. It’s about:…