Google has launched a small-business resource hub, positioning it as a single starting point for setup, advertising, measurement, and support. The page pulls together direct entry points for Business Profile, Merchant Center, Google Ads and YouTube Ads, plus a clear “get started” path into Google Analytics. It also spotlights Workspace’s AI features and links beginner…
The How AI Search Can Drive Sales & Boost Conversions webinar, presented recently by Bartosz Góralewicz, touched on something that I think every marketer needs to understand about how people actually make decisions today. This isn’t just about Reddit anymore; we’re talking about the future of how brands actually connect with customers when they’re making…
Let’s talk about an agentic future. As task-completing agents move from concept to adoption, their impact on how we discover and transact online will be significant. Websites won’t vanish, but in many cases, their utility will shrink as agents become the new intermediary layer between people and answers. Domains will still exist, but their value…
Google has rolled out Search Live in English in the United States, bringing real-time, camera-aware conversations to the Google app on Android and iOS. You can tap the new Live icon under the search bar, or open Google Lens and choose Live to start an interactive voice conversation that can also see what your camera…
This post was sponsored by Semji. The opinions expressed in this article are the sponsor’s own. For three decades, SEO has been the cornerstone of digital visibility. Keywords, backlinks, and technical optimization determined whether your brand appeared at the top of search results. However, the landscape is shifting, and it’s likely that if you’re reading…
Here’s what I’m covering this week: How to get the most out of personas in your day-to-day work across SEO, content, and the broader org. Because in the AI-search era, personas built from organic queries and prompts have value for every touchpoint: ad copy, sales scripts, support docs, product messaging. They carry the unfiltered language of…
For years, the SEO equation appeared to be a fixed and unchanging landscape: optimizing for Googlebot on one side, and creating content for human users on the other. This outdated binary vision is now a thing of the past. In the current business environment, a new generation of actors is causing significant changes to the…
An internal dispute within the WordPress core contributor team spilled into the open, causing major confusion among people outside the organization. The friction began with a post from more than a week ago and culminated in a remarkable outburst, exposing latent tensions within the core contributor community. Mary Hubbard Announcement Triggers Conflict The incident seemingly…
The next SEO For Paws will be held on Sept. 25, 2025. The live stream features a stellar speaker list that includes some of the industry’s best SEO professionals and personalities, including Andrey Lipattsev, David Carrasco, Judith Lewis, and Jamie Indigo. SEO for Paws, is a live-streamed fundraiser founded by Anton Shulke, an expert at…
Before we dig in, some context. What follows is hypothetical. I don’t engage in black-hat tactics, I’m not a hacker, and this isn’t a guide for anyone to try. I’ve spent enough time with search, domain, and legal teams at Microsoft to know bad actors exist and to see how they operate. My goal here isn’t…