AI search is rapidly changing the way people discover content and engage with brands. Logan Kilpatrick, Google’s lead product manager for AI products, suggested in an X (formerly Twitter) post that “AI Mode” will become the default for Google Search “soon” and then reclarified his statements, but if that happens, what could potentially happen to…
Google is introducing two AI-powered tools built on Gemini: Ads Advisor in Google Ads and Analytics Advisor in Google Analytics. Availability starts in early December for English-language accounts globally. What’s New Ads Advisor Ads Advisor works inside your Google Ads account to surface optimization recommendations and, with your review and approval, apply the selected changes.…
Marketing leaders are still budgeting to grow clicks in 2026, even though AI Overviews cut organic traffic in half and AI Mode kills it almost entirely. Image Credit: Kevin Indig Meanwhile, close to 60% of those who responded to my recent poll report their stakeholders don’t understand the value of brand mentions in LLMs. The SEO budget…
Lawyers representing Automattic, the for-profit founded by WordPress co-founder Matt Mullenweg, sent a trademark complaint letter to WordPress developer Kevin Geary, asking him to rebrand his WordPress CSS framework, which is currently named Automatic.css, claiming that the similarity to Mullenweg’s Automattic could lead to consumer confusion. The letter caught some in the WordPress industry by…
This post was sponsored by TAC Marketing. The opinions expressed in this article are the sponsor’s own. After years of trying to understand the black box that is Google search, SEO professionals have a seemingly even more opaque challenge these days – how to earn AI citations. While at first glance inclusion in AI answers…
Google’s Preferred Sources tool is meant to let fans of certain websites tell Google they want to see more of their favorite sites in the Top News feature. However, Google is surfacing copycat spam sites, random sites, and parked domains. Some of the sites appearing in the tool are so low quality that only their…
Google Finance is rolling out Deep Search capabilities, prediction markets data, and enhanced earnings tracking features across its AI-powered platform. The updates expand Google Finance beyond basic market data into multi-step research workflows and crowd-sourced probability forecasting. Google announced the changes today, with features rolling out over the coming weeks, starting with Labs users. Deep…
Search isn’t ending. It’s evolving. Across the industry, the systems powering discovery are diverging. Traditional search runs on algorithms designed to crawl, index, and rank the web. AI-driven systems like Perplexity, Gemini, and ChatGPT interpret it through models that retrieve, reason, and respond. That quiet shift (from ranking pages to reasoning with content) is what’s breaking the optimization stack…
This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. If your AI-generated articles don’t rank but sound fine, you’re not alone. AI has made it effortless to produce content, but not to stand out in SERPs. Across nearly every industry, brands are using generative AI tools like…
Google is starting to roll out agentic capabilities in AI Mode as a Search Labs experiment. This update enables AI Mode to find and book restaurant reservations, event tickets, and wellness appointments across multiple websites. Availability is limited, and Google notes this experiment may not be available to everyone yet. Robby Stein, VP of Product…