Link building is difficult. Link building for an e-commerce store is even harder. Why? ADVERTISEMENT Because, in most instances, you’re competing against big-name brands with huge budgets and extensive resources available. That isn’t to say that you can’t outrank such sites or earn some great links to help you on your way to doing so…
Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC) later this year. As of October 16th, all newly created app install campaigns will run on UAC. Search, Display, and YouTube app promo campaigns currently in place will stop running altogether on November 15th. “It’s important to…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Local & Maps Link Building Searching SEO SEM / Paid Search Search…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Local & Maps Link Building SEO SEM / Paid Search About The Author
For years, SEOs have faced multiple paths when it comes to career development options. For some, the general options involving web development or traditional marketing roles have dominated the conversation, leaving out the data wonks out in the cold. While there’s a massive benefit in mastering Excel for SEO, you may want to complement your…
As Apple and Google became direct competitors following the rise of Android, industry observers wondered if (and anticipated that) someday, Apple would cease to offer Google as the iPhone’s default search engine. And while Cupertino has diversified away from Google, via Spolight Search, Siri and Bing, Google is still the dominant search tool on the…
In February 2017, Google released Perspective, a new API that has sent shock waves through the internet. Let’s check out what it is, how it will be used, and its potential repercussions for search marketers. Introducing ‘Perspective’ Perspective, Google’s new API, will take any phrase and tell you how toxic it is. By typing a…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords app-install campaigns to sunset as Universal App Campaigns take overAug 14, 2017 by Greg Sterling Google says Universal App Campaigns are now delivering 50% of app downloads across its network.…
Some argue that link spam is booming due to the Google Penguin 4.0 release. There seems to be a perception this iteration of Penguin is kinder and gentler to spammers. This, in turn, has purportedly led to a link spam renaissance. ADVERTISEMENT However, to fully understand the current algorithm, it’s helpful to understand the history of…
Need to explain the value of SEO to potential clients, business partners, or stakeholders? This post focuses on just three key ways that SEO offers immense value to any organization. SEO: ADVERTISEMENT Makes the user experience better. Helps build a stronger brand. Contributes to the bottom line over a long period of time. 1. SEO…