Three months after retiring from his Chief Content Officer position at Third Door Media (this publication’s publisher), Danny Sullivan announced this morning that he’ll begin working at Google in an as-yet-undefined role with the search division of Alphabet. From his post: My title is still being determined, but the position will be to serve as…
Managing social media takes more than 15 minutes a day. This is true whether you work for an agency or brand, or you own your own business. The need to engage is at an all-time high. That’s because 73 percent of consumers are more likely to buy from brands that are responsive on social media.…
Updating your e-commerce platform can do a lot of positive things for your brand. But if you aren’t careful, it can also wreak havoc on your site’s authority with search engines. Here are nine things you should do to safeguard your SEO efforts during the process. 1. Create a List Of All URLs On Your…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces AdWords daily budgets can overspend by 2x, automaticallyOct 5, 2017 by Ginny Marvin While advertisers won’t be on the hook for overages, the real question is why are daily…
Google has made a significant change to the way AdWords budgets can be used, and the advertising community is not the least bit happy. Campaigns are now able to spend up to twice their average daily budget. The means on high traffic days, costs could soar as high as double the budget you have set.…
Have you ever wondered why you rank well (e.g., Page 1) on Google, but rank poorly (Page 4 or lower) on other search engines, like Bing? It can be confusing. You’ve invested in SEO. Shouldn’t optimizing for one search engine work for all search engines? Well, not always. ADVERTISEMENT Good SEO isn’t only optimizing for…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google test surfaces user data for publishers as part of new Insights Engine ProjectOct 4, 2017 by Ginny Marvin Several new initiatives are aimed at bringing machine learning into publisher products…
A website that isn’t adapting is a website that’s dying. The internet changes so fast that the moment you stop improving your website is the same moment that you start losing momentum and falling behind the competition. If your site isn’t actively adapting to the changing nature of the web, it’s stagnating and growing outdated,…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Beat high-cost paid search clicks by sweating the detailsOct 3, 2017 by Pauline Jakober Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline…
Google is going to make it possible for anyone to add to street view through a program called “Street View Ready.” Typically only Google’s Street View cars have been able to add to the Street View database, but soon anyone with the right hardware will be able to as well. The Insta360 Pro camera that…