Facebook has introduced a new option for muting people and pages which is a little less anti-social than unfollowing or unfriendliness them. A ‘Snooze’ option is currently being tested amongst Facebook users in the US. It appears after clicking on the drop-down menu next to the name of a person, page, or group. Notice the…
Pinterest has hit a milestone of 200 million monthly active users, which represents a 40% growth since last year. Over half of those users live outside the USA. The company also notes over 100 billion pins have been created, and 85% of Pinterest searches are on mobile devices. ADVERTISEMENT As Pinterest celebrates this milestone it…
There’s a lot of talk about link building in the SEO community, and the process can be time-consuming and tedious. As the web demands higher and higher standards for the quality of content, link building is more difficult than ever. However, few SEOs are discussing how to better utilize what they already have. There seems to…
If you wanted to boil down marketers’ fears in the digital economy to one single idea, you might argue it would be loss of control. How your brand is being presented and talked about across all the various sites, channels and platforms out there can sometimes feel entirely out of your hands. There’s always that…
Google Search Console serves as an excellent (not to mention free) source of technical data about your website’s organic visibility and performance. To maximize its usefulness, it’s important to properly set up your website in Search Console by adding all versions of your domain as properties that you manage. Let’s assume the domain name of…
Google has rolled out some updates to Merchant Center to help Google Shopping advertisers prepare for the holiday season. Opportunities Tab What may prove to be the most valuable of these updates is the new ‘Opportunities’ tab. Cards will appear in the Opportunities tab when a suggestion is available which may help you drive more…
Are you looking to dominate in Google search results? Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence, you need to craft a search result that entices users to click through to your web page. This is a crucial yet…
Keep your friends close and your enemies closer. The saying runs so true for digital marketing that one of the first steps we complete for our clients is a competitive link audit. Competitive analyses allow you to directly crawl your competitors’ sites to discover valuable backlink opportunities that they may be using to outrank you…
A recent interview with James Murray, EMEA product marketing manager at Microsoft Bing, and Laura Hampton of Impression suggested that Bing will be decreasing the impact links play in their overall search ranking algorithms. We asked Bing about this, and they told us that links are still a very important ranking factor for search rankings.…
An update to Google’s Search app for iOS will help users find content without having to go back to the search bar. While viewing a web page within the app you will see suggestions for related content when you reach the bottom of the page. Now you can continue to view content without having to…