Pretty much every company has a blog, but most face the same challenges. With consumer attention spans dwindling and so much competition, just how can you cut through and get people to view your content regularly? How do you become a destination site for content consumption if your company is known primarily for unrelated products…
There is a lot of hype these days about long-form content. But does a lengthy piece actually do all it needs to do to engage users? Don’t people love concise content or infographics that are supposedly more captivating? Wouldn’t the following trends present a compelling argument for creating concise content? In light of that, we…
In May, Google announced it was running a beta test with advertisers to test driving traffic from mobile search ads to AMP landing pages. On Thursday, the company said all advertisers will be able to point mobile search ads to AMP landing pages beginning in two weeks. The functionality is limited to landing pages from…
I want to tell you a story about a young Google algorithm. He was born blind, in a world where a picture is worth a thousand searches. This little algorithm had one dream. To be able to see. So he got his friends to describe him images, but still he couldn’t see. He built magical…
Bing understands the importance of updating bid adjustments on the regular based on current performance. In an effort to help advertisers, Bing Ads will help set effective bidding strategies through remarketing bid adjustment suggestions in the Opportunity tab. Bid adjustment suggestions will be based on historical ad performance data. ADVERTISEMENT Bing Ads will use this…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business now lets businesses edit their listings directly in search resultsSep 6, 2017 by Barry Schwartz After months and months of testing, Google is rolling out inline editing in…
Site owners looking to capitalize on “how to” searches now have an all new source of data at their fingertips. In addition to highlighting the most popular “how to” searches in a recent blog post, Google has also launched a new site that visualizes this data. Searches that begin with “how to” are on the…
Google has confirmed with Search Engine Land that last week they have rolled out the ability for AMP links to show up in the featured snippets section at the top of the Google mobile search results. Google tells us this launched last week as some started noticing. Google did confirm again that AMP is still…
Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could. In the past, I’ve taken both approaches: I’ve run some link-building campaigns with little to…
How can you properly represent your brand while also offering your customers incentives to choose your business over others? This was the question of a small business owner who owns an upscale restaurant in Chicago. His concern is one that many business owners have. How can businesses draw customers in without looking “cheap”? This particular…