SEO ranking factors: What’s important, what’s not

This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers to multimedia audio and…

SearchCap: Bing Ads tracking, Google Home screen & Google Fred

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Manhattan project’: Home device with a screen to compete with Echo ShowSep 29, 2017 by Greg SterlingCan Google Home emerge from Amazon Echo’s shadow? Targeting featured snippet and ‘People also…

The Unusual Branding Strategy That Made This SEO Company a Success

Podcast: Download Subscribe: Apple Podcasts | Android | In a sea of vendors, providers, and agencies that all provide the same services, it can be challenging for a company to stand out. Even more difficult is when you’re involved in an industry as competitive as SEO. Because of this, only a few manage to survive…