Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out previously announced ‘Landing Pages’ mobile assessment toolAug 24, 2017 by Greg Sterling Tab in new AdWords experience enables marketers to determine which individual URLs need to be fixed…
According to a new report from BrightEdge, 57% of search traffic is now coming from smartphones and tablets. BrightEdge also discovered ranking positions for a vast majority of keywords were different depending on whether the search was conducted on mobile versus desktop. Research indicates 79% of all keywords rank different on desktop compared to mobile,…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex upgrades search algorithm to better understand user searchesAug 23, 2017 by Barry Schwartz Yandex updates their version of RankBrain from Palekh to Korolyov, which is now able to analyze the…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces AMP speed and viewability enhancements for adsAug 22, 2017 by Michelle RobbinsUtilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster,…
A trademark lawsuit before the Supreme Court alleges the word “Google” has become too generic, and is therefore no longer eligible for trademark protection. “Google” is often used as a verb for “search the internet” – but does that mean the company should no longer own the rights to its own name? That’s for the…
For the first time in nearly a century, the United States will have front row seats to a total solar eclipse today as the moon passes between the sun and the earth. To mark the occasion, Google has traded out the logo on its home page with an animated doodle that leads to a search…
What reports do you look at in Google Search Console? Is it the backlinks to your site? Or, your crawl errors to see if you need to implement any 301 redirects? ADVERTISEMENT Do you think of adjusting your URL parameters at all? You can use Google Search Console for pretty much everything. But, with every…
Google has always been treated by the news industry as a kind of frenemy. Many news organizations have a tortured history with Google, including some who’ve successfully lobbied against Google in Europe. Yet for roughly a decade Google has been trying to help publishers make more money while continuing to try and serve users and…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’Aug 18, 2017 by Barry Schwartz Have forms, login fields and other input sections on your…
In this industry, we spend a lot of time trading SEO strategies with each other for mutual benefit. It’s a wonderful thing. Not every industry can say about itself. Unfortunately, we invest less time in talking about how to develop our own SEO strategies. ADVERTISEMENT While every SEO strategy is – and should be –…