SearchCap: ‘Yext for Food’, Google quality score & Local Ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry SEO Link Building Local & Maps About The Author Michelle Robbins, SVP…

9 Types of Content That Will Always Fail by @KatyKatzTX

When is the last time that you read something from beginning to end? Be honest with yourself. Marketers are notorious for skimming or – even worse – blindly sharing things that we haven’t read. ADVERTISEMENT I remember Rand Fishkin talking about this phenomenon once during a keynote. He shared Moz’s killer Twitter stats along with…

Faster & smarter: Moving from manual to automated SEM campaign management

Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick Vallaeys recently wrote on Search Engine Land, AdWords Scripts…

SearchCap: Google short videos, AdWords scripts & IoT for local search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Submit your SEO questions to Google for upcoming short Q&A videosOct 9, 2017 by Barry Schwartz Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to…

AdWords Scripts now available in new AdWords interface

AdWords Scripts are now available in the New AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for advertisers with lots of scripts in their accounts. Here are some of the key changes: See up to 500 script logs per page and filter by date.…

SearchCap: Capitalizing on Google Tag Manager, Google My Business & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Danny Sullivan joins Google, leaves advisor role at Third Door MediaOct 6, 2017 by Michelle RobbinsSearch industry veteran journalist begins new role at Alphabet’s core business division on Monday All-new MarTech…