Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads announces new Editor features for ad extensionsSep 28, 2017 by Susan Wenograd Now available: Support for scheduling and Shared Libraries for call and location extensions Canonical tags gone wildSep…
Podcast: Download Subscribe: Apple Podcasts | Android | In a sea of vendors, providers, and agencies that all provide the same services, it can be challenging for a company to stand out. Even more difficult is when you’re involved in an industry as competitive as SEO. Because of this, only a few manage to survive…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CSEs will compete head-on with Google Shopping in EU search resultsSep 27, 2017 by Ginny Marvin To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate…
As Google turns 19, stop to think: How much has the search engine changed and simplified our lives? (Feel free to Google that.) ADVERTISEMENT Answer: An incredible, ridiculous, mind-boggling amount. 19 Reasons to Celebrate Google’s 19th Birthday Google isn’t just a search engine – it’s an everything engine. 1. It’s a Local Phone Book at…
According to Bloomberg, Google is going to create a separate business unit to manage shopping content in search results to comply with the European Commission’s recent antitrust decision. This unit will reportedly be required to compete in the auction against shopping competitors. The unit will apparently use its own budget and revenues to bid in…
So I have a pet peeve in our industry. People read or hear or discover that some tactic or other can help with SEO, and within those, some are really important. Then they proceed to pound that method into the ground until it’s dead. Or in the case of off-site authority, relevance, and trust signals,…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple switches back to Google search results for iOS & MacSep 25, 2017 by Barry Schwartz After serving Bing web search results in iOS and Mac for a few years, Apple…
Considering that majority of enterprises today have limited SEO skills in-house, it’s understandable why most opt to outsource all or part of their SEO planning and execution. These companies often let their agency partners have full reins on their link building efforts due to the fact that this SEO tactic is regarded as the most difficult…
Site owners can now export data contained in Google Search Console’s Index Coverage report. G-Squared Interactive was the first to notice the new feature and spread the word on Facebook: ADVERTISEMENT Index Coverage is a relatively new report within Google Search Console that was first introduced in early August. The report identifies how many pages…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Search Marketing Searching SEM / Paid Search SEO Strategy About The Author…