Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Beat high-cost paid search clicks by sweating the detailsOct 3, 2017 by Pauline Jakober Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline…
Google is going to make it possible for anyone to add to street view through a program called “Street View Ready.” Typically only Google’s Street View cars have been able to add to the Street View database, but soon anyone with the right hardware will be able to as well. The Insta360 Pro camera that…
Google is removing a controversial search feature called First Click Free, which let users view content that would otherwise be behind a paywall. First Click Free actually required publishers to provide a minimum of three free articles, forcing some websites to give up more free content than they may have liked. That’s going to change.…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: First Click Free is over, being replaced by Flexible SamplingOct 2, 2017 by Greg Sterling Google is rolling out a suite of tools to help news publishers drive more subscription…
Google’s latest update to its iOS app allows users to filter search results by date range. Here is the info included in the changelog: ADVERTISEMENT I tested it out and it works exactly as advertised. You’ll find the “Tools” option toward the end of the option bar after you search for something. After tapping on…
YouTube is adding restrictions on which accounts are able to add external links at the end of their videos. External links are added to videos in the form of end cards, and now there are requirements that every account needs to meet in order to be able to use end cards. Here are the new…
This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers to multimedia audio and…
With hundreds of thousands of advertisers now using call-only ads, Google is finally upgrading them with a feature that is available with other ad types. Ad extensions, additional lines of text that appear at the bottom of an ad, can now be used with call-only ads. ADVERTISEMENT In Google’s testing, adding extensions to call-only ads…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Manhattan project’: Home device with a screen to compete with Echo ShowSep 29, 2017 by Greg SterlingCan Google Home emerge from Amazon Echo’s shadow? Targeting featured snippet and ‘People also…
Google generally doesn’t do as well when it builds “follower” products — think Google Plus or Allo. But there are other examples where Google has excelled with later entries (e.g., AdWords, Maps). Right now, Google Home is a follower product seeking to break out of Amazon Echo’s shadow. On paper, Google should win in this…