How can you properly represent your brand while also offering your customers incentives to choose your business over others? This was the question of a small business owner who owns an upscale restaurant in Chicago. His concern is one that many business owners have. How can businesses draw customers in without looking “cheap”? This particular…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds trending searches and instant answers to iOS appSep 1, 2017 by Greg Sterling Google adds previously introduced Android search capabilities to iOS app. Critical tips for navigating difficult client…
With a new search app update for iOS, Google has added trending searches and instant answers. (TechCrunch noticed it earlier today.) It replicates a previously introduced Android feature which reportedly resulted in an outcry, causing Google to enable an opt-out. In the “what’s new” discussion in the iOS App Store, Google says: See searches that…
Content marketing and search engine optimization (SEO) are both titans of modern marketing, yet they’re not spoken about in the same conversation often enough. In this article, I will take a quick look at content marketing and SEO and then detail how you can integrate these two approaches to supercharge your results from each approach. What…
Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you can use KPIs to determine how successful your campaigns were. Understanding the key indicators of campaign performance is essential for anyone working in PPC right from the get-go. The goal…
As a content marketer, your job depends on your ability to create customer-facing content that converts. This is often easier said than done, but why is it so hard? One of the biggest culprits is the roadblock of knowledge. Let me explain. What You Know Can Hurt You Part of your job is to become…
YouTube is undergoing a series of changes on mobile and desktop, the most noticeable of which is a new look complete with a new logo. New Features YouTube is working on bringing new gestures to its interface. It’s currently experimenting with a feature that will let you swipe to jump to the next video, or…
Google is testing displaying in the local pack results if the local website returns the keywords you searched for on their website. For example, if you search for [climate control] in a specific region, the local pack might add an additional line to the search snippet, mentioning if the website in the local listing actually…
You’ve just decided to create a new business, or maybe you just had an idea for a new website. Either way, you do what everyone does in the 21st century: you go to register a new domain. Unless you came up with an incredibly unique domain idea, you will likely discover someone – possibly even a…
Google Maps is making it easy for Android users to find parking options. The Android app now has a “find parking” button on the direction card that is displayed once you search for your location. The button leads to a list of parking garages and lots near the intended location. Users can select their preferred…