Google announced plans to improve security across the entire web at their I/O conference in June 2014. As well as introducing resources to help webmasters recover from hacks, they emphasized the need for every website online to be encrypted. This was solidified later that year with new webmaster guidelines clearly stating that websites using HTTPS…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 ways to generate links with online influencersOct 20, 2017 by Kevin Rowe Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand…
You may be thinking that no one wants to share your content, but the opposite is actually true: Because they post so often, online influencers are always looking for interesting content to share. All you have to do it research, create and position the right content opportunities to influencers so they will want to start…
Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, keeping digital marketers on their toes and continually moving the goalposts on SEO best practices. Google’s continuous updating can hit local businesses as hard as anyone. Every tweak and modification to its…
We all know that search traffic is important – but here’s something you might not realize: While the core Google search engine makes up a full 64.8 percent of searches on all major web properties (including Amazon), Google Images make up another 21.8 percent. Google Image Search Share Is Bigger Than You Think Let me…
As the organic search results are increasingly being eaten up by PPC ads, the Knowledge Graph, and People also ask boxes, featured snippets signal a new hope for many SEO pros. And for good reason. Google shows featured snippets for more search results every day. And over 70 percent of them are from sites in spots…
In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and clothing for the coming school year. According to the Deloitte back-to-school survey for 2017, some 55 percent of that spend, about $15 billion, is devoted to clothing and accessories. Late summer may be only…
Going to SEO conferences is a great way to learn about the latest strategies, emerging trends, and new tools in the industry. You also get to network with fellow professionals within the field and meet prospective clients. Search marketers have different reasons why they opt to join SEO conferences. We wanted to find out why SEO…
The search industry has lost a legend. Eric Ward, who many knew as the link building pioneer “Link Moses” and taught so much to so many, died Monday, October 16. He was 58 years old. Ward was, in my mind (and the minds of many in this industry) synonymous with link building. For many, he…
Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a ‘link builder’ and he gave the first comprehensive presentation I ever saw on the topic – at a Search Engine…