What do real customers search for? It seems like a straightforward question, but once you start digging into research and data, things become muddled. A word or phrase might be searched for often, yet that fact alone doesn’t mean those are your customers. While a paid search campaign will give us insight into our “money”…
Facebook is testing Instant Videos, a feature that will allow users to watch more video on mobile without eating into their data plan. Facebook Instant Videos coming soon? ⚡️ h/t Devesh Logendran pic.twitter.com/rNZYkbeL2r ADVERTISEMENT — Matt Navarra ⭐️ (@MattNavarra) September 11, 2017 Videos will be downloaded and cached in the background while using Facebook on…
Google is giving notice to AdWords advertisers that AMP landing pages are on the way in two weeks. AMP landing pages for AdWords were first introduced this past year, at which time Google also gave users the option to test the ads in a beta program. In two weeks, all AdWords advertisers around the world…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google to appeal $2.7 billion EU fineSep 11, 2017 by Greg Sterling Google still required to make changes to search results during appeal process. Google shuts down Fetch As Google…
Disavowing links is one of the most tedious yet essential tasks in an SEO professional’s to-do list. Whether your present client once hired a spammy link builder, your website suffered a negative SEO attack, or you used to do shady link building in the past, disavowing backlinks can be a crucial undertaking. Ideally, analyzing your…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google to appeal $2.7 billion EU fineSep 11, 2017 by Greg Sterling Google still required to make changes to search results during appeal process. Google shuts down Fetch As Google…
James Murray of Bing can be heard in a recent interview saying links may decrease in importance. As links decrease in importance, Bing predicts search will evolve to become more driven by personalization and context. ADVERTISEMENT Murray, in an interview conducted at the Bing HQ in Paddington, London states: ”We’re still not at the stage…
Instagram has been spotted giving users the option to share stories directly to Facebook. This is a feature that’s currently being tested, Instagram confirms, without noting when or if it will be rolled out on a wide scale. ADVERTISEMENT Facebook has its own version of Stories, which is presumably where Instagram’s stories will be uploaded…
I recently reported on an algorithm update impacting the local results that happened on August 22, 2017. This was a strictly-local update, from what I can tell so far, which means that it had no impact on the non-local organic results. What changed? The update, which I have dubbed “Hawk,” was a change to the…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolling out support for AMP landing page in AdWords search campaigns globallySep 7, 2017 by Ginny Marvin All advertisers will be able to point mobile search text ads to Accelerated…