Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Target expands voice-commerce relationship with Google to battle AmazonOct 13, 2017 by Greg Sterling Retailer joins Walmart in climbing aboard the Google Express. Google now has 50M Local Guides adding content…
d8nn / Shutterstock.com If you find yourself facing an overflowing toilet, you’re not going to deal with it from the confines of an ergonomic desk chair. There’s no time to sit in front of the computer and do your due diligence. Unless you happen to be deft with a plunger and a snake, you’re going…
Google AdWords has upgraded YouTube ads with location extensions and the ability to measure in-store visits. According to eMarketer a whopping 90% of global sales will happen in a physical store this year, making store visits measurement all the more pertinent for the upcoming holiday season. As you may know, both location extensions and store…
Maybe you’re looking for ways to improve your paid search account, or maybe you’re looking at your agency’s newest prospect with fresh eyes. It could be that performance seems to be off lately, or maybe you’re just looking for some new testing ideas. Whatever your reasons, auditing even the most well-kept account is sure to…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry SEO Link Building Local & Maps About The Author Michelle Robbins, SVP…
Google is officially rolling out its new AdWords experience to everyone. The company promised it would be available to everyone by the end of the year, and now it’s here. The new AdWords experience promises to be faster, more intuitive, with a renewed focus on achieving business goals. Here are some of the benefits you…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords rolls out new interface to all advertisersOct 11, 2017 by Susan Wenograd The new experience touts speed, upgraded visuals, more management tools. AMP up your call conversions: 5 things you…
When is the last time that you read something from beginning to end? Be honest with yourself. Marketers are notorious for skimming or – even worse – blindly sharing things that we haven’t read. ADVERTISEMENT I remember Rand Fishkin talking about this phenomenon once during a keynote. He shared Moz’s killer Twitter stats along with…
Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick Vallaeys recently wrote on Search Engine Land, AdWords Scripts…
LinkedIn is working on a new tool called Talent Insights, which is designed to help companies make data-backed decisions when recruiting and managing talent. With access to rich global datasets, LinkedIn aims to empower recruiters when it comes to making more intelligent and strategic talent decisions. Boasting over 500 million members and 11 million active…