You know SEO works, but your boss doesn’t. What does it take to convince your superiors of its value? I’ve put together 11 ways to help you sell your superiors on investing more resources in organic search. 1. Highlight the Value of Cumulative Growth The greatest selling point of SEO is something that it shares…
When U2 performs a concert in a packed stadium, they know their reach is the 70,000 eagerly expectant fans waiting for them to perform. Before he sings the first lyric, Bono knows that he needs to create an emotional connection with each person in that stadium. Why? ADVERTISEMENT Because if the experience doesn’t affect and…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testingNov 16, 2017 by Ginny Marvin The new features are all available in the new AdWords interface. The…
Google Maps will soon be rolling out an update that will improve location discovery in two distinct ways. Perhaps the most noticeable change will be color-coded points of interest. Specific categories of locations will now have their own color scheme, and new icons will be used to better identify the type of location. Locations such…
Today Google announced a number of updates and improvements to help make third party apps for Google Assistant more functional and easier for users to discover. It’s also adding new capabilities for developers. Developers can now build Assistant apps in Spanish, Portuguese and Indian English. For the UK, Google announced the availability of transactional capabilities…
Google is adding some requested features to its job search experience that was introduced earlier this year. Job seekers will now be able to access salary information directly in search results, which is something Google says is missing from 85% of job postings in the US. When actual salary information is not available, Google will…
Mozilla announced that they have terminated their search deal with Yahoo and that their new version of the Firefox browser, named Firefox Quantum, will feature Google as the default search provider. “As part of our focus on user experience and performance in Firefox Quantum, Google will also become our new default search provider in the…
An updated study from SEMRush reveals what are said to be the top organic search ranking factors in 2017. For clarification, this differs from the ranking factors study we covered earlier in the week that focused specifically on local search. Results of this study have been narrowed down to a list of the top 17…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CEO who forged court order to get Google to remove defamation faces prisonNov 13, 2017 by Chris Silver Smith Contributor Chris Silver Smith tells the lamentable story of a sophisticated reputation…
Are you aiming to get more traction from your blog or website’s content through social media shares and retweets? Perhaps your goal is a steady influx of solid links. If so, then it’s time to take a hard look at using visual content. ADVERTISEMENT Research has shown that: Therefore, it not only makes sense, but…