With 2018 around the corner, planning is in full swing for next year’s strategies and budgets. It’s a good opportunity to review what elements to keep in mind when developing your projections. 1. Current Trends Aren’t Always a Good Predictor of Future Trends Many forecasting approaches are based on some modification of what is currently…
Google has introduced a fresh look for mobile search results that more closely resembles the devices they’re being viewed on. Looking at Google’s new design for mobile search, there is nary a sharp corner to be found. All search cards, and boxes within search cards, now have rounded corners. ADVERTISEMENT The new rounded corner design…
A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local results (the “3-pack”). The methodology We picked two different businesses to test this on. One was a garage flooring company that had been struggling to rank for their main…
Yext has unveiled three major advancements to its platform, powered by AI and machine learning. Yext for Events, Yext Knowledge Assistant, and WeChat Mini-Programs integration have all been designed to help businesses engage consumers using technology such as voice search and smart assistants. These advancements will allow businesses to manage new sets of data, manage…
And another SMX East is in the books! Last week’s show was a success, and we want to thank everyone who helped make it happen — speakers, sponsors, vendors, staff, organizers, and of course, our invaluable attendees. Right off the bat, we want to invite everyone — whether you were or were not at the…
Instagram has a new effect for videos that could end up being one of its best original features since the Boomerang. Those dramatic zooms you may see users adding to videos manually can now be done automatically, thanks to a new feature called ‘Superzoom.’ When getting ready to record a video, right next to the…
For this year’s Halloween holiday, Google pulled together its full team of doodlers to develop and produce a ghost story. The story — told in a YouTube video called “Jinx’s Night Out” — is about Jinx, the lonely ghost, who wants to be part of the trick-or-treating activities, but thinks he must first find a…
Instagram has introduced the ability to add another person to your live videos, making it possible for two accounts to broadcast together at the same time. While broadcasting a live video there will be a new icon at the bottom of the screen, which you can tap to invite someone else to join the live…
In the modern world, the future of brands lies in the hands of the online community. Their collective voice has grown so powerful that it can single-handedly build a brand that everyone else will trust or topple down an entire enterprise until it’s reduced to nothingness. I have seen such events unfold before my eyes.…
One of the biggest things business bloggers struggle with is gaining influence or establishing thought leadership in their field. According to the B2B Content Marketing Report, thought leadership was one of the top three content marketing goals, with 43 percent of respondents indicating that it was a priority. Not too long ago, someone on Inbound…