In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and clothing for the coming school year. According to the Deloitte back-to-school survey for 2017, some 55 percent of that spend, about $15 billion, is devoted to clothing and accessories. Late summer may be only…
Going to SEO conferences is a great way to learn about the latest strategies, emerging trends, and new tools in the industry. You also get to network with fellow professionals within the field and meet prospective clients. Search marketers have different reasons why they opt to join SEO conferences. We wanted to find out why SEO…
The search industry has lost a legend. Eric Ward, who many knew as the link building pioneer “Link Moses” and taught so much to so many, died Monday, October 16. He was 58 years old. Ward was, in my mind (and the minds of many in this industry) synonymous with link building. For many, he…
Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a ‘link builder’ and he gave the first comprehensive presentation I ever saw on the topic – at a Search Engine…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AMP and call attribution — 5 things you need to knowOct 17, 2017 by Digital Marketing DepotAMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page…
Facebook is making ‘Stories’ available to all pages in a push to increase usage of the feature. ADVERTISEMENT It’s no secret that Stories have been floundering on Facebook since being introduced earlier this year. Just open your Facebook app and see how many stories are available to view compared to Instagram or Snapchat. However, Facebook…
LinkedIn is the latest social network to begin selling autoplaying video ads. These ads will look just like other video posts, and will play without sound unless clicked on. Microsoft, parent company of LinkedIn, only began letting users upload their own videos to the professional network in August. Since then, the company reports video posts…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: PPC Ad Extension Basics & Best Practices, Metric Theory Inside X, Google’s Moonshot…
The difference between delivering a good presentation and a great presentation at an SEO or digital marketing conference or another type of event often comes down to which tools you use. The right tools can help you interact with your audience, keep your listeners interested, and avoid resorting to using boring bullet points on every slide.…
Next time you’re curious about what you see in a Snap, new context cards from Snapchat will have the answer. Context cards allow users to search for more information about what’s in a Snap simply by swiping up. ADVERTISEMENT Information is sourced from TripAdvisor, Foursquare, Michelin, and goop — all of which are Snapchat partners.…