This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers to multimedia audio and…
With hundreds of thousands of advertisers now using call-only ads, Google is finally upgrading them with a feature that is available with other ad types. Ad extensions, additional lines of text that appear at the bottom of an ad, can now be used with call-only ads. ADVERTISEMENT In Google’s testing, adding extensions to call-only ads…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Manhattan project’: Home device with a screen to compete with Echo ShowSep 29, 2017 by Greg SterlingCan Google Home emerge from Amazon Echo’s shadow? Targeting featured snippet and ‘People also…
Google generally doesn’t do as well when it builds “follower” products — think Google Plus or Allo. But there are other examples where Google has excelled with later entries (e.g., AdWords, Maps). Right now, Google Home is a follower product seeking to break out of Amazon Echo’s shadow. On paper, Google should win in this…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads announces new Editor features for ad extensionsSep 28, 2017 by Susan Wenograd Now available: Support for scheduling and Shared Libraries for call and location extensions Canonical tags gone wildSep…
Podcast: Download Subscribe: Apple Podcasts | Android | In a sea of vendors, providers, and agencies that all provide the same services, it can be challenging for a company to stand out. Even more difficult is when you’re involved in an industry as competitive as SEO. Because of this, only a few manage to survive…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CSEs will compete head-on with Google Shopping in EU search resultsSep 27, 2017 by Ginny Marvin To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate…
As Google turns 19, stop to think: How much has the search engine changed and simplified our lives? (Feel free to Google that.) ADVERTISEMENT Answer: An incredible, ridiculous, mind-boggling amount. 19 Reasons to Celebrate Google’s 19th Birthday Google isn’t just a search engine – it’s an everything engine. 1. It’s a Local Phone Book at…
According to Bloomberg, Google is going to create a separate business unit to manage shopping content in search results to comply with the European Commission’s recent antitrust decision. This unit will reportedly be required to compete in the auction against shopping competitors. The unit will apparently use its own budget and revenues to bid in…
So I have a pet peeve in our industry. People read or hear or discover that some tactic or other can help with SEO, and within those, some are really important. Then they proceed to pound that method into the ground until it’s dead. Or in the case of off-site authority, relevance, and trust signals,…