Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Search engine optimization (SEO) very much revolves around Google today. However, the practice we now know as SEO actually pre-dates the…
Today’s Christmas holiday marks day two of Google’s 2017 holiday doodle series. After posting the first of the series on December 18, Google has added two new images to the slide show for today’s doodle. “Our favorite penguins couldn’t be more excited to reunite with their loved ones. Happy to be together for the season…
Oh, the holidays! It’s the most hectic time of the year. Consumers are on the hunt for the perfect gifts for loved ones and friends, retailers are ramping up promos to attract more shoppers and maximize sales, and marketers are busy working on some last-minute campaigns with the hope of finishing the year strong. Despite…
It’s Christmas Eve in North America, but on the other side of the globe, Santa has already started his 2017 Christmas trip around the world to deliver gifts. According to both Google’s Santa Tracker and NORAD’s Santa Tracker, Santa is approximately 14 hours from making his away to North America and has already delivered more…
As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere we had these announcements and events happening…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Eric Schmidt stepping down as Executive Chairman of Google parent company, AlphabetDec 21, 2017 by Michelle Robbins Longtime Google executive will transition to role of technical advisor. 6 ways ad agencies…
A report earlier this month revealed that an easily searched database of 1.4 billion password credentials has been leaked and made available in dark web communities. These passwords can be used to automate the search for admin level server and CMS access to websites, regardless of platform. Earlier this month a Bitcoin subReddit was compromised.…
With the number of features Facebook offers to those who use it for business purposes, it can be difficult to know exactly what’s available and which features can benefit your business. On top of that, Facebook often makes new bells and whistles available without a whole lot of fanfare. But if you take the time…
Predictive analytics is the method of using historical and recent data to forecast future events, trends, and behaviors. In the context of marketing, predictive analytics involves the application of statistical analysis, machine learning algorithms, and analytical queries to structured and unstructured data sets in order to create predictive models. These models make marketing planning easier…
Google recently announced that longer snippets in search results, or meta descriptions, were going to be displayed. What does this change mean? And might this impact your SEO strategy? The Importance of the Meta Description The meta description describes the content that is featured on a webpage. Best practice is to include relevant keywords in…