Alphabet (GOOG) third quarter beats estimates: $27.8 billion, revenues up 24%

Google parent Alphabet announced third-quarter results. Both revenues and earnings per share beat Wall Street estimates. The company reported roughly $27.8 billion in total revenues (up 24 percent), with Google contributing all but $302 million of that amount. Earnings per share were $9.57, which was about $1.24 higher than expected. Advertising generated just over $24 billion…

SearchCap: Google Shopping ad updates, SEO ranking factors & nofollow links

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: How to use long-tail keywords to build your short-tail rankingsOct 25, 2017 by Stoney deGeyterSome SEO professionals may advise…

Google My Business Pages Can Now Take Direct Bookings by @MattGSouthern

Google is rolling out a new booking button for Google My Business pages that will allow businesses to take bookings directly through GMB. “Booking buttons can help your business stand out from the crowd,” Google says as the company emphasizes the benefits of online bookings. Google’s booking button is said to allow customers to make…

SearchCap: Google booking features, SEO facts & paid search health

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: How Links in Headers, Footers, Content, and Navigation Can Impact SEO – Whiteboard…

The State of HTTPS in 2017 by @LEHoneycutt

Google announced plans to improve security across the entire web at their I/O conference in June 2014. As well as introducing resources to help webmasters recover from hacks, they emphasized the need for every website online to be encrypted. This was solidified later that year with new webmaster guidelines clearly stating that websites using HTTPS…