SearchCap: Google Search Console beta live, PPC tips & SEO tasks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Search Console may be rolling out for everyone nowJan 22, 2018 by Barry Schwartz Go check your Google Search Console now. You probably have access to the long-awaited beta…

28 Free Tools to Help You Find What People Search For by @annaleacrowe

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! As thought-provoking and enjoyable as keyword research can be, it’s also equally complicated and mind-boggling if you’re a beginner just on the tipping point…

SearchCap: Google AdWords app, SEO success & managing redesigns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds keyword functionality to the AdWords appJan 18, 2018 by Ginny Marvin Advertisers can make more on-the-go changes. The unique selling proposition: A key element for SEO successJan 19, 2018…

Wanted: Session ideas for SMX Advanced

We want your input to help us plan our upcoming SMX Advanced conference, taking place June 12-13, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way…

The unique selling proposition: A key element for SEO success

Google processes trillions of searches per year, which equates to billions of searches each day. How do they decide what is the most promising result for every single one of that staggering volume of questions? Experience shows that you don’t have to be a huge website for a major brand to rank in the top…

6 Ways to Master the Art of Visual Content Marketing by @overthetopseo

Just in case you’re not so sure about the urgent need to improve your brand’s visual content marketing, here are some facts. A Social Media Examiner report suggests that 74 percent of marketers already use visual content in their social media marketing efforts. A CMO Social report suggests that 93 percent of senior marketers believe…

Google adds keyword functionality to the AdWords app

We haven’t heard much about development on the AdWords app lately, but there’s a new update out today that makes the app more useful. Advertisers can now add, edit and remove keywords from their campaigns using the AdWords app. To add a keyword, simply click the new round blue “plus” button that appears in the…