Bing Ads is introducing a way for advertisers to manage multiple accounts with a one email address and password. Building off the Multi-Linking feature introduced last fall, Bing Ads’ multi-user access eliminates the need to sign into different accounts individually. Advertisers can easily jump back and forth from one account to another, which will no…
Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study showed people only interact with a total of 30 apps per month. Those numbers are fairly significant, but not surprising considering the large number of apps available. Not every app downloaded will resonate with…
Google My Business announced a new update on Thursday that is sure to make many restaurant owners happy. Restaurant owners who are managing their own Google My Business (GMB) listings can now access a new editor to create and edit the menus that may display in their listings in Google mobile search results. The editor…
The audience targeting options available to PPC advertisers across both search and social are constantly evolving. In the past few years, advertisers have begun to be able to target custom audiences through search network campaigns, create similar audiences to mimic users who have completed a desired action on their website and target users via mailing list upload features…
Most businesses keep track of customer phone calls. But is something getting lost in translation? With the release today of its keyword recommendation tool, Call Highlights, CallRail offers businesses a chance to identify trends and uncover insights from their customer calls. The company says the tool is the first one in the market. [Read the…
I never realized it back then, but growing up in church, I learned an important marketing lesson: You have not because you ask not. That’s a loose translation of a Bible passage (I don’t recommend building an entire theology around that verse alone) that conveys an important point in life: If you want something, you…
Taking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a global market! But with every great opportunity come challenges, and a global presence means time and resources must be dedicated to understanding new buying habits, laws, and, of course, online behaviors. Today, search…
A recently published Google help document explains why reports are missing in the new Search Console. There are two fairly straightforward reasons for the missing data. 1. It Hasn’t Been Migrated Yet The first and most likely reason why some reports are missing from the new search console is that Google simply hasn’t migrated them…
SEOs have found success in following best practices, especially advice that Google itself has spoken on during Webmaster hours, at conferences, or in blog posts. But the history of the industry has revolved around constantly trying new things to see what works and what doesn’t. Many of these strategies end up becoming a no-go for…
As I’ve gotten older, I find myself talking more about the “good old days.” The days before I had any real responsibility. The days before I had bills or a cell phone, and selfies weren’t even a thing. The days when we had to walk to school in the snow, uphill, both ways. Remember that?…