SEO for local business has gone through a number of changes. First, local businesses had to figure out Google’s algorithm so that their websites would appear in search results. Next came local search ranking factors that emphasized location-based factors. Now, it seems Google updates will require a new look at vertical-specific ranking factors. This isn’t…
How do you optimize your Instagram channel if you are not a big name brand like Kylie Jenner, Shake Shack, or AirBnb? It might help to emulate the way they run their feeds. Or not. With Instagram’s explosive growth, brands are finding it more challenging than ever to get the celebrity-like attention that once came…
A federal court in California has blocked implementation of a Canadian Supreme Court ruling that ordered Google to delist websites associated with a company called Datalink from Google’s global index. The Canadian decision (Google Inc. v. Equustek Solutions) was an example of a court in one country asserting authority over global activity outside its jurisdiction. Because Google exhausted…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolling out new curved mobile search results interfaceNov 2, 2017 by Barry Schwartz Are you seeing a new look for the Google mobile search results page? You are not alone!…
It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, many of our clients have their holiday advertising plans in place for the Christmas holiday season. But it’s not too late if you haven’t already started. In this article, I’ll cover some quick and not-so-quick…
Tired of guest posting all the time? Looking to shake things up? This list of 83 next-level link building ideas should inspire you to give some new tactics to try. Let’s dive in, shall we? ADVERTISEMENT 1. Prior Linkers: Reach out to people who have linked to you in the past when you released a…
With 2018 around the corner, planning is in full swing for next year’s strategies and budgets. It’s a good opportunity to review what elements to keep in mind when developing your projections. 1. Current Trends Aren’t Always a Good Predictor of Future Trends Many forecasting approaches are based on some modification of what is currently…
Google has introduced a fresh look for mobile search results that more closely resembles the devices they’re being viewed on. Looking at Google’s new design for mobile search, there is nary a sharp corner to be found. All search cards, and boxes within search cards, now have rounded corners. ADVERTISEMENT The new rounded corner design…
A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local results (the “3-pack”). The methodology We picked two different businesses to test this on. One was a garage flooring company that had been struggling to rank for their main…
Yext has unveiled three major advancements to its platform, powered by AI and machine learning. Yext for Events, Yext Knowledge Assistant, and WeChat Mini-Programs integration have all been designed to help businesses engage consumers using technology such as voice search and smart assistants. These advancements will allow businesses to manage new sets of data, manage…