Using company or personnel online profiles to generate links is a tricky subject. Some people think it is spammy or misleading, especially when someone creates profiles for the sole purpose of getting links. However, even though there are shady marketers out there that intend to twist the purpose of profiles, it doesn’t mean you can’t…
For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. Sure, identifying the components you need for your SEO strategy is more than doable – thanks to the wealth of learning resources available online. But when it comes to executing them, it’s easy to…
Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! The EMD, or Exact Match Domain update, was a 2012 Google algorithm update that targeted exactly what it is named: exact match domain names. The intent behind this update was not to target exact match domain…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Law firms spamming Google My Business: Don’t trust your money or your life to them!Nov 30, 2017 by Joy Hawkins Many local businesses are guilty of violating Google My Business guidelines…
Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! In 2012, Google officially launched the “webspam algorithm update,” an algorithm specifically targeting link spam and manipulative link building practices. The webspam algorithm later became known (officially) as the Penguin algorithm update via a tweet…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: About The Author
Google published a post on the Inside Search Blog back in February 2012 citing 40 key changes they had made to their search algorithms during the last month. Among these 40 updates were projects codenamed Nesehorn (affected flight queries), rich snippets (were expanded worldwide), and another update that changed a major aspect of local search forever:…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: About The Author
Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. One of my favorites (after the unsolved mystery of Fred) involves the 2012 Google algorithm update on page layout…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google warns webmasters not to use misleading event markupNov 27, 2017 by Barry Schwartz Google can penalize your website if you use event markup in a misleading manner. Looking to get…