2-step methodology for dealing with PPC performance downturns

The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a downturn. When that day comes, we must be prepared to deal with the consequences of performance not meeting expectations. These consequences could range from stakeholders losing trust in your abilities to receiving…

Coming to terms with fake reviews

Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and objective. But this reasonable expectation is frequently thwarted by the efforts of aggressive marketers who pay third parties to create phony reviews in exchange for compensation or incentivize existing good customers to leave reviews with…

How to Create Expert Content: Demand-Based Content by @alexmorozov

Your company is full of experts. Smart, knowledgeable people who push your business forward. But I have a hunch they don’t participate much in content marketing. They give a thousand reasons, from “I don’t know what to write about” to “I’m not a writer”. And they’re totally right. ADVERTISEMENT Read on to learn how to build a coherent…

11 Places You Can Learn Microsoft Excel for Free by @LarryKim

Ah, Excel. This little piece of software is the unicorn of spreadsheets, and that’s why so many people want to learn it. You’ll be hard-pressed to find an office that doesn’t use Excel for one purpose or another, even as more sophisticated solutions hit the market. Excel is prized for its perceived simplicity, but that…

Yandex Introduces Turbo Pages for Publishers by @TaylorDanRW

Back in 2012, Yandex went Turbo and added Turbo mode to the YaBrowser (Yandex Browser). Yandex did this by incorporating load reducing compression technology (developed by Opera) to reduce the size of webpages by up to 75 percent on the server side without the need to transcode them. This meant that the browsing experiences of…