Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Before we get into the meat of this chapter, I want to make one thing perfectly clear: When it comes to SEO, every page…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant to get multiple new languages, distribution and skillsFeb 23, 2018 by Greg Sterling The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support.…
YouTube content creators will soon notice that their YouTube Analytics demographics report contains less data. Changes are being made, the company says, to further protect the privacy of viewers. However, not all demographics data is being removed. Here is a summary of the upcoming changes: Creators can no longer filter demographics data by YouTube product.…
One of the joys of digital marketing is the ability to quickly see the results of an implemented strategy. With a lot of real-time data and the ability to accurately attribute success back to effort, it is instant gratification at its finest. But often after continued success, marketers face the dreaded performance plateau. Here are…
Google has announced plans to bring a series of updates to Google Assistant. These include two new core features, support for more languages, and deeper integrations with third-party devices. New Features In the coming weeks, Google Assistant will be updated with routines and location-based reminders. Routines are a customized series of events that are performed…
Facebook is making its ad metrics clearer by introducing new labels that show how they are calculated. Estimated or In Development Facebook is now labeling some metrics in Ads Manager as either ‘estimated’ and/or ‘in development.’ These labels can be found in a section within the Ads Manager reporting table called “tool tips.” Labels can…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Keyword Planner update appears to be rolling out in the new interfaceFeb 22, 2018 by Ginny Marvin The latest version features streamlined workflows and reflects the design updates in the…
A new feature has been added to Facebook Messenger that will allow users to invite other people to calls already in progress. Let’s say you’re on a call with a client or colleague and now you need the expertise of another person on your team. Facebook Messenger will let you quickly send them an invite…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to move more sites to mobile-first index in coming weeksFeb 21, 2018 by Barry Schwartz Google plans to roll more sites into the mobile-first index in the near future. Are…
Snapchat has been updated with support for a new library of animated GIFs from new partner GIPHY. GIFs can be added to snaps in the form of stickers. Users can either choose from a selection of recommended animations, or search for their own by keyword. Animated stickers can be used with any combination of other…