New Google Search Commands – Before: and After: by @martinibuster

Google’s Danny Sullivan today announced new search commands, the before: and after: commands. The new commands allows users to restrict searches to specific dates. The new search command is something Google is testing. How do the Before/After Commands Work? The commands accomplish the same functionality as the date range tools for restricting searches to specific…

There’s no shortcut to authority: Why you need to take E-A-T seriously

Recently, I was talking to a client about a new project when he raised an interesting question. He was curious to know how I measured E-A-T, or “expertise, authoritativeness and trustworthiness,” in relation to SEO. If you’re unfamiliar with E-A-T, it’s a term taken from Google’s Quality Rater Guidelines, a set of instructions that Google’s…

Google’s de-indexing issue still not fully resolved

On Friday, Google said it fully resolved the de-indexing issue that started on Thursday afternoon. But now Google is saying it is not fully resolved just yet and is still working on reprocessing a lot of the URLs that were delisted from the search index on Friday. Google suspects the issue should be resolved shortly…

What killing rel=prev/next means for SEO

By now, you’ve probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn’t supported it for years. That’s unfortunate because Google forgot to tell anybody. Many digital strategists were implementing rel=prev/next code thinking that it would offer some SEO benefit. It did at one time. It doesn’t anymore. So what happened?…