In the last decade, so-called pundits have claimed that “SEO is dead,” when in reality, only the old ways of doing SEO have died. If there’s one fact all digital marketers should be well-aware of by now, it’s that SEO is ever-changing and it will always be. Despite the challenges brought about by the dynamic nature…
An update to Google’s search results allows musicians to instantly publish short updates to the front page of search results. This will be facilitated through Google Posts, which also allows small businesses to publish to search results. Google is initially rolling this feature out to select musicians in the pop and electronic dance music genres.…
In celebration of March 10, a day that has become known as Mario Day (MAR10… get it?), Google is letting users navigate Maps Mario Kart-style for a limited time. For one whole week, Google Maps users can replace the generic arrow icon with Mario in a go kart. This will be available on both the…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 marketing and promotion tactics to get your content discoveredMar 9, 2018 by Kristopher Jones Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content…
It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often…
Continuing yesterday’s celebration of International Women’s Day, and as March is Women’s History Month, in this week’s Community Corner, we’re featuring the incredible female search and digital marketing experts who will be sharing their knowledge with our Search Marketing Expo (SMX) audience next week in San Jose. I asked each speaker for some details about…
Google is taking what it learned from AMP and developing web standards that will allow non-AMP content to load instantly. In an announcement from Google’s Accelerated Mobile Pages Project, the team revealed its plans for the future rollout of these web standards. Content developed using this new set of web standards will appear in certain…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Get your Submissions Ready! Baidu Officially Supports AMP in its Webmaster Tools, Merkle…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: About The Author
In a Webmaster Hangout, Google’s John Mueller made comments discouraging the use of Google Search Console’s URL Submit Tool. He also revealed interesting facts about how Google indexes websites. He suggests various ways to make sure that new content is properly crawled and indexed fast. URL Submit Tool Not Generally Needed There are many discussions…