SearchCap: Santa tracker, Google API terms & SEO metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlementDec 26, 2017 by Barry Schwartz Google is keeping its domain…

#SEOWishlist2017: All I Want for Christmas Is… by @A_Ninofranco

Oh, the holidays! It’s the most hectic time of the year. Consumers are on the hunt for the perfect gifts for loved ones and friends, retailers are ramping up promos to attract more shoppers and maximize sales, and marketers are busy working on some last-minute campaigns with the hope of finishing the year strong. Despite…

Brute Force Password Hacks on the Rise by @martinibuster

A report earlier this month revealed that an easily searched database of 1.4 billion password credentials has been leaked and made available in dark web communities. These passwords can be used to automate the search for admin level server and CMS access to websites, regardless of platform. Earlier this month a Bitcoin subReddit was compromised.…

Facebook Analytics: A Beginner’s Guide by @AdamHeitzman

With the number of features Facebook offers to those who use it for business purposes, it can be difficult to know exactly what’s available and which features can benefit your business. On top of that, Facebook often makes new bells and whistles available without a whole lot of fanfare. But if you take the time…