Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to move more sites to mobile-first index in coming weeksFeb 21, 2018 by Barry Schwartz Google plans to roll more sites into the mobile-first index in the near future. Are…
Snapchat has been updated with support for a new library of animated GIFs from new partner GIPHY. GIFs can be added to snaps in the form of stickers. Users can either choose from a selection of recommended animations, or search for their own by keyword. Animated stickers can be used with any combination of other…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google drops support for meta news keywords tagFeb 20, 2018 by Barry Schwartz After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keyword infringement: Edible Arrangements files $209M trademark suit against GoogleFeb 19, 2018 by Greg Sterling While use of trademarked keywords has been allowed by courts, this case may be more complicated…
Select creators on Snapchat are getting access to analytics data about their audience. This includes insights such as story views, engagement, and demographics. Only those who are part of Snapchat’s Official Stories program are getting access to this data. Being in the program is like having a verified profile on Instagram, and is limited to…
Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Content and SEO. At their best, they form a bond that can catapult any website to the top of search engine rankings. But that’s…
In ruling on a motion for summary judgment in federal court in New York, Judge Katherine Forrest found that embedding a tweet containing a copyrighted photo (of Tom Brady) could create liability for copyright infringement. The case, Goldman vs. Breitbart, is still in process and cannot be appealed until final, but the judge’s ruling has potentially…
In this week’s edition of our Search Engine Land Award winners spotlight series, we are featuring the agencies who won the 2017 awards for Best B2B Search Marketing Initiative for SEO, Best Retail Search Marketing Initiative for SEO and Best Enterprise SEM Initiative. We also are interviewing Todd Silverstein, who won the award for Best…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Invest in a killer PPC campaign by using these smart budget strategiesFeb 16, 2018 by Jeff Baum Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to…
Many agencies continue to believe that SEO writing revolves around one process: inserting keywords into page tags and the body of text itself. This belief remains strong, although it’s 2018 and the quality and relevance of content have more proverbial weight than a few keywords in the title or heading tags. According to a recent…