SearchCap: Google AMP email, link building & PPC teams

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West is coming! Here’s everything you need to knowFeb 14, 2018 by Chris Sherman Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be…

SearchCap: Getty Images, SEO and website migrations & Winter Olympics Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Google Autocomplete Suggestions Are Still Racist, Sexist, and Science-Denying, Wired Attorneys General Weigh…

6 Outdated Social Media Tactics That Need to Die by @marktraphagen

If one definition of insanity is doing the same thing over and over again and expecting different results, then many social media managers must be crazy. Are you practicing social media with the same cookie cutter tactics that have been used since Mark Zuckerberg moved into his Harvard dorm room? Despite seeing no measurable gains…

Why Keywords Are Perpetually Important for SEO by @MyNameIsTylor

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Are keywords still important for search engine optimization (SEO)? Do keywords even matter to Google anymore? The short answer: Absolutely. The longer answer: Keep…