What are the strongest factors that influence your customers to buy? Social proof, first introduced by Robert Cialdini in “Influence“, is one of the most impactful drivers of consumers’ purchase decisions. As an ecommerce site, socially-reinforced trust signals can help you: Increase conversion rates. Improve the trustworthiness of your brand. Increase consumers’ confidence in transacting…
Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by using machine-readable semantic HTML5 elements to describe page outlines. Specially-named containers can help search engines and browsers more easily identify how our pages are arranged. For example, <header> is its…
Worried about seeing “Avengers: Endgame” spoilers on Google? You could always wipe out half of the search results. A new (and awesome) Google easter egg is turning the search results to dust. Here’s how to see it for yourself: Head to Google. (The easter egg works on both desktop and mobile search results.) Type in:…
Millions of people shop online every year looking for the best deals for the holiday season. According to Statista, in the U.S., Christmas shopping season traditionally begins on Black Friday. In 2018, people spent more than $123 billion on retail ecommerce. With all this time and money being spent online, how can you make sure…
Google tweeted Thursday that it may have selected unrelated canonical URLs for some pages and that breadcrumb trails on mobile might show the unrelated URLs. It also said that, in rare instances, this could prevent proper indexing. Here’s the tweet: We’re aware for some pages, there’s an issue where we may have selected an unrelated…
Bing Ads is notifying users about upcoming changes to destination URLs that begin rolling out in August. In August 2019, Bing Ads will no longer support the ability to create destination URLs at all entity levels. That includes keywords, ads, ad groups, and campaigns. By the end of 2019, Bing Ads will begin the process…
This script which will save HOURS of your time. That’s not hyperbole, I promise. Remember the in-market audiences bid modifier script I released last year? This expanded version of the script automatically applies modifiers for device, location, in-market and remarketing audiences based on performance. You can set campaign filters, decide which types of modifiers you…
ADVERTISEMENT Instagram has officially launched quiz stickers which allow users to create multiple-choice questions for their followers to answer. Quiz stickers are designed for use in stories and function similarly to other interactive stickers, such as the poll sticker and emoji slider. Users can add quiz stickers to their stories by selecting it from the…
ADVERTISEMENT Instagram is considering hiding like counts on posts to reduce the sense of competition amongst users. Jane Manchun Wong uncovered the test in the code of Instagram’s Android app: Instagram is testing hiding like count from audiences, as stated in the app: “We want your followers to focus on what you share, not how…
In January 2017, Gary Illyes from Google published a document on the Google blog explaining how crawl budget works to webmasters and SEOs. He has now updated the document to make clear that AJAX (i.e. XHR) calls, can and will consume a site’s crawl budget. The clarification. The update (in italics added here) reads, “Generally,…