Winter Olympics Day 17 Google doodle marks the end of the 2018 games

Today marks the closing ceremonies of this year’s Winter Olympics and Google’s final Snow Games doodle. During the last 17 days, the Google doodle team of artists, engineers, production staff and sound designers has created an animated image for each day of the competitions. “Now that we’re at the tail-end of the Games, and the…

9 Essential Types of Webpages Every SEO Needs to Know by @stoneyd

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Before we get into the meat of this chapter, I want to make one thing perfectly clear: When it comes to SEO, every page…

YouTube Analytics Demographics Report to Contain Less Data by @MattGSouthern

YouTube content creators will soon notice that their YouTube Analytics demographics report contains less data. Changes are being made, the company says, to further protect the privacy of viewers. However, not all demographics data is being removed. Here is a summary of the upcoming changes: Creators can no longer filter demographics data by YouTube product.…

3 ways to revitalize your digital marketing program

One of the joys of digital marketing is the ability to quickly see the results of an implemented strategy.  With a lot of real-time data and the ability to accurately attribute success back to effort, it is instant gratification at its finest. But often after continued success, marketers face the dreaded performance plateau.  Here are…

Facebook Makes its Ad Metrics Easier to Understand by @MattGSouthern

Facebook is making its ad metrics clearer by introducing new labels that show how they are calculated. Estimated or In Development Facebook is now labeling some metrics in Ads Manager as either ‘estimated’ and/or ‘in development.’ These labels can be found in a section within the Ads Manager reporting table called “tool tips.” Labels can…

SearchCap: New Google AdWords keyword planner, Yelp ads & audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Keyword Planner update appears to be rolling out in the new interfaceFeb 22, 2018 by Ginny Marvin The latest version features streamlined workflows and reflects the design updates in the…