There is a kind of link algorithm that isn’t widely discussed, not nearly enough. This article is meant as introduction to link and link distance ranking algorithms. It’s something that may play a role in how sites are ranked. In my opinion it’s important to be aware of this. Does Google Use This? While the…
Every day, websites and mobile apps prevent people from using them. Ignoring accessibility is no longer a viable option. How do you prevent your company from being a target for a website accessibility ADA lawsuit? Guidelines for websites wanting to be accessible to people with disabilities have existed for nearly two decades thanks to the…
ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “If there’s anything you want to learn about, but don’t really have the excuse to, you should turn it into a writing assignment.” Kelsey Jones likes to ask a lot of questions. And that’s a good thing. It’s the sign of an intellectually curious and creative…
Google’s Danny Sullivan shared details of an internal Google event called, Ranking Fair. Googler’s share suggestions about the search results. Danny Sullivan shared the top concerns that trouble web publishers. The web marketing community approves. Danny Stands up for Publishers Danny tweeted about Google’s ranking fair: “The search team at Google holds regular “Ranking Fairs,”…
This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own. We track rankings every day to stay up-to-date on their dynamics. Doing so helps us assess the results of our work and lets us provide proof of progress to clients. But most importantly, it enables us to react…
Whether you’re new to SEO or a seasoned pro, investigating random drops in keyword rankings is just part of the trade. There are many methods to investigating why your targeted keywords may have dropped, but using Python and Data Studio together is a game changer! A quick disclaimer: I did not create this script myself.…
Most SEO professionals know how important user engagement is to their success. Without searchers coming to our sites and taking action in some way, chances are our place in the SERPs would drop. Search engines’ main goals include giving the user the best answers to what users are looking for. When Google determines that your…
One of the tenets in digital marketing these days is persona-based marketing. The days of a blanket campaign pushing users to buy your wares have long since passed, forcing brands to circle back to one central acknowledgment: you are marketing to humans. It can feel like a daunting thing to create a plan for, especially…
ADVERTISEMENT Facebook is rolling out new tools to help businesses run automated ad campaigns, book appointments, and edit videos. Automated Ads With Automated Ads, Facebook can develop a customized marketing plan after asking a few simple questions about your business and your goals. “Automated Ads to take the guesswork out of creating effective ads that…
Google has confirmed that store visits and store sales data has been impacted by the bug that hit Google Ads reporting more than a week ago. New information. Store visits and store sales reporting is inaccurate as of 12:01 PDT on April 28, Google said in an update to its blog post on the bug…