Google is now showing answers without any additional search results for some queries. For example, if you search for [time in los angeles] or [time in new zealand], Google will show the answer, then show a button below the answer to load the search results. Google said for the queries where this shows up, searchers…
Google announced a Core Algo Update. Google’s Danny Sullivan stated that Google was not targeting low quality websites. He explicitly confirmed that there is nothing wrong to fix in sites that lose rankings. This announcement is important because it squashes the usual Phantom Update speculation. Google is not targeting “low quality” signals. What is a…
Google rolled out its click-to-message AdWords extension in October 2016. Similar to call extensions, message extensions allow users to message a business directly from the ad. Now the company is announcing formal reporting for messaging. It will be available in the next few weeks in the US, the UK, Canada, France, Brazil and Australia. Users…
In the last decade, so-called pundits have claimed that “SEO is dead,” when in reality, only the old ways of doing SEO have died. If there’s one fact all digital marketers should be well-aware of by now, it’s that SEO is ever-changing and it will always be. Despite the challenges brought about by the dynamic nature…
An update to Google’s search results allows musicians to instantly publish short updates to the front page of search results. This will be facilitated through Google Posts, which also allows small businesses to publish to search results. Google is initially rolling this feature out to select musicians in the pop and electronic dance music genres.…
In celebration of March 10, a day that has become known as Mario Day (MAR10… get it?), Google is letting users navigate Maps Mario Kart-style for a limited time. For one whole week, Google Maps users can replace the generic arrow icon with Mario in a go kart. This will be available on both the…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 marketing and promotion tactics to get your content discoveredMar 9, 2018 by Kristopher Jones Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content…
It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often…
Continuing yesterday’s celebration of International Women’s Day, and as March is Women’s History Month, in this week’s Community Corner, we’re featuring the incredible female search and digital marketing experts who will be sharing their knowledge with our Search Marketing Expo (SMX) audience next week in San Jose. I asked each speaker for some details about…
Google is taking what it learned from AMP and developing web standards that will allow non-AMP content to load instantly. In an announcement from Google’s Accelerated Mobile Pages Project, the team revealed its plans for the future rollout of these web standards. Content developed using this new set of web standards will appear in certain…