Let’s talk content and on-page SEO — on steroids. Let’s talk about cutting-edge SEO research that can truly transform your ranking success. Our discussions over the last few years have been focused on editorial plans, query intent, and user engagement. While they are surely a part of the equation (and I am a deep believer…
If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords. Google co-founder Sergey Brin said: “My vision when we started Google… was that eventually you wouldn’t have to have a search query at all – the information would just come to…
In Google’s newly released webspam report, the company reveals how it dealt with link spam in 2018. Link spam is one of three types of spam discussed in the report. Other standouts include spam on hacked sites and user-generated spam. Here’s more about how Google fought those types of spam last year. Link Spam Link…
Recently we have been hearing more about Google’s neural matching but the truth is, we don’t know much from Google on what neural matching is and how Google uses it. Google answered several questions for us, and posted those answers on the @SearchLiaison Twitter account to try to clarify what neural matching is and how…
Earlier this month, Google was granted a patent for utilizing click-through rates as a potential ranking factor. The patent tells us that the search result a user selects and the amount of time spent viewing that particular result can be used to inform future rankings for similar queries. It doesn’t stop there. As Google SEO patent…
ADVERTISEMENT Facebook is taking steps to stop discriminatory advertising practices by removing targeting options that were used to exclude people. Housing, employment, and credit ads can no longer be targeted by age, race, or gender. As Facebook COO Sheryl Sandberg explains in a blog post, these changes are the result of settlement agreements with civil…
Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data. Why you should care Bing has started incorporating LinkedIn data for search ad targeting. Now, we’re seeing search data be used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016. Advertisers will be able to…
ADVERTISEMENT Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app. ‘Checkout on Instagram’ is currently being tested in a closed beta with a select number of major brands. Brands with access to this feature can add a ‘Checkout on Instagram’ button to the product page…
It’s still a bit early to tell too much about what the March 2019 core update that touched down on March 12th means for publishers and search marketers, but Search Engine Land was able to get some more questions answered by Google. Read between the lines. When asked if this new core update reverses the previous core…
App store optimization (ASO) has been somewhat overlooked of late with the growth of machine learning and AI, Google’s mobile-first index progression, and other noticeable industry changes commanding every marketer’s attention. Whether you are new to app store optimization, or keen to refine your approach to ASO, this post will shed some practical insights which are proven…