SEO isn’t just about the numbers (i.e., keyword ranking positions, number of backlinks, traffic, etc.). It is also about understanding the audience and building an SEO campaign around that information. When SEO is centered around the right audience, targeted traffic increases, which leads to more conversions. There are several methods that will help you research…
ADVERTISEMENT Today at Google I/O, the company announced features in Google Search that utilize Google Lens and augmented reality (AR). The new features use a combination of the camera, computer vision, and AR to overlay information and content onto one’s physical surroundings. Later this month, AR features will be rolling out in search results allowing…
Google’s Assistant is on a billion devices. Google sees it as a kind of connective tissue in its growing device ecosystem, from smartphones to the web and to Google Home/Nest smart speakers and displays. This morning as expected, Google made several Assistant-related announcements. The most significant of them was relatively technical: the migration of speech processing…
Google announced the launch of a new version of its web crawler Googlebot on Tuesday at the Google I/O developer conference. Googlebot will now be “evergreen,” which means the crawler will always be up-to-date on the latest version of Chromium, the open source browser that Google’s popular Chrome web browser is built on. Chrome 74.…
ADVERTISEMENT Facebook is making three distinct changes to the way videos are distributed in the news feed. The changes will also affect recommendations in the “More Videos” section. Facebook says the underlying goal of these changes is to further prioritize original videos that users are actively looking for. 3 Ranking Factors for Videos Facebook is…
Google is surfacing its recommendations beyond the Recommendations page in the Google Ads web interface. Recommendations in the new Google Ads UI is a more robust, machine learning-powered replacement of the old Opportunities tab. It now appears Google will also make those automated recommendations visible when users are in other areas of the interface. The…
Not every prospective customer is ready to buy right away. Most don’t want to talk to a salesperson the instant they visit your site. However, they may be willing to give you their contact information in exchange for a resource you provide to them. As competition for bottom of funnel attention grows, the importance of…
In a Google Webmaster Hangout, someone asked if poor quality pages of a site could drag down the rankings of the entire site. Google’s John Mueller’s answer gave insights into how Google judges and ranks web pages and sites. Do a Few Pages Drag Down the Entire Site? The question asked if a section of…
Imagine a beautiful world where every one of your customers tells you what they think of your brand in complete honesty, and even those who don’t want to be your customers tell you why it is the case. And even though the truth might hurt sometimes, this scenario is a dream come true for marketers…
Google has alerted site owners that nearly all of last month’s reports in Search Console were affected by a data outage. A data outage occurred between April 9-25. The problem was fixed on April 26, however, the data was not recovered. All missing data from April 9-25 was replaced with the data from April 26.…