ADVERTISEMENT When it comes to agencies, scalability is a touchy topic. Businesses may be able to grow into brands, but that’s not always possible for a professional service firm because of the agency model. So once they’ve hit the ceiling, some agencies may become bloated rather than growing into a much bigger brand. You will…
Google’s Search Liaison announced a “change” that will reduce duplicate site listings in the search results. The goal of this change is to show more diverse websites. This change is called the Site Diversity Change. It’s a change to how Google shows websites in the search results, but it’s not a change to how Google…
The idea that SEO tools are useful for SEO isn’t anything groundbreaking. Most marketers know that knowledge is power and that one’s SEO knowledge is only as strong as the data it’s built on. Having access to accurate, reliable, easy-to-use SEO tools will only make your SEO strategy stronger. You’ll gain invaluable insights into not…
ADVERTISEMENT Instagram advertisers can now promote organic posts as ads that appear in other users’ feeds. This ability is intended for posts that users publish as sponsored content. For example, a fitness brand might pay an influencer to create a post about its newest supplement. The brand could then go a step further and turn…
WordFence announced that they had discovered a vulnerability at four hosting companies. WordFence warns that while the vulnerability was patched, it’s possible sites were hacked prior to the fix. Server settings allowed hackers to create WordPress administrator accounts from which the sites could be exploited with rogue code added to the WordPress theme. WordFence urged…
ADVERTISEMENT I have worked with B2B advertisers for nearly my entire PPC career. During this time, social platforms have introduced several great features for B2B advertising and lead generation. Below are a few of my favorite lead gen tactics for paid social platforms. We will be looking at Facebook and LinkedIn exclusively because these are…
Google’s John Mueller on a Webmaster Hangouts answered a question about social bookmarking for links tactic. Google’s Mueller offered insight into how Google treats low quality link building. What is Social Bookmarking for Links? Social Bookmarking is a variation of forum spamming. The idea behind is that social media websites contain “authority” and that by…
According to a recent study, the most neglected aspect of technical optimization is website accessibility for the visually impaired and blind. The study from Searchmetrics used Google Lighthouse to test the level of technical optimization of high-ranking websites. For the most part, the results of the study are as expected. High ranking websites tend to…
Moz Local is unveiling an important update to its service in June 2019. I interviewed David Pierce, a software engineer for Moz about this update. He shares details on the improvements that promise to make Moz Local even more useful for managing online listings in local search. Moz Local is a popular service that helps…
Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies in late June. With the capabilities of Target Impression Share, introduced last November, Google has decided to no longer offer the above-mentioned bid strategies. Target Impression Share is a smart bidding strategy which automatically sets bids according to where…