Three years ago, I wrote about a Google Patent that looked at a searcher’s reaction to search results to rank those results, in the post Biometric Parameters as a Ranking Signal in Google Search Results? Since then, I’ve been keeping an eye out for patent filings from Google that used a smartphone camera to look…
ADVERTISEMENT One of the biggest breakdowns I see most often in website architecture is sites with poor navigation. On a pure usability level, navigation has one job: help visitors find the information they need. But in reality, there is a lot more going on under the hood that makes a site navigation succeed (or fail).…
ADVERTISEMENT There’s no doubt Twitter has changed the world we live in. From its launch in July 2006 to its current state 13 years later, the microblogging website has become the ultimate news source, outreach platform, meme supplier, political soapbox, and so, so much more to so many people. One of the many results of…
An update to Google Images makes it easier for users to visit the original web page that an image is featured on. This will be helpful to searchers and has the potential to send more traffic to publishers. However, there’s a catch. In order for pages to benefit from this update, they need to be…
Google is automatically adding a large “Request a Quote” button to eligible business listings in search results. Joy Hawkins was first to spot this feature and she shared a screenshot on Twitter: Whoa…the “Request a Quote” button is now showing on branded searches on desktop and it’s HUGE. pic.twitter.com/efGv29wSOK — Joy Hawkins (@JoyanneHawkins) July 24,…
It’s amazing how a seemingly small change can dramatically improve conversions. On one of my link request outreaches I kept getting solicited for donations, to pay for links, something I didn’t want to do. Then I discovered a small change to what I was doing that resulted in more links. Many years ago we updated…
Does a writer really need a software to tell them how to write in order to rank better in Google? Content analysis software and services provide information about your content that can help you make better decisions about the content as well as identify potential problems. Software calls attention to patterns. But some programs aggregate…
Google confirmed the cause of missing Google My Business reviews, an issue that may not be resolved any time soon. Several weeks ago SEOs began to notice Google My Business reviews were going missing. In some cases it was only one or two reviews that disappeared, in other cases, all of a business’s reviews vanished.…
While we spend time arguing about what we think the latest Google algorithm update was focused on, or how many words or links to include on a page, we are neglecting one of the most pressing issues in our industry today: The divide between SEOs and developers. SEO success depends on developers more than you…
“What’s the best…” Let me stop you right there. The answer is “It depends.” Ah yes, one of the most frustratingly glib retorts known to man. But you know what? I think it’s high time we started embracing it. It’s in the “it depends” moments when we: Start to think strategically. Stop latching onto every…