On a recent Google Webmaster Hangout, John Mueller gave tips on how to fix a home page ranking for a keyword phrase when an inner page is the better page. Signals for Web Page to Rank over Home Page “You said Google’s algorithm doesn’t automatically favor the homepage ranking above other pages. What should we…
On Friday, Google said it fully resolved the de-indexing issue that started on Thursday afternoon. But now Google is saying it is not fully resolved just yet and is still working on reprocessing a lot of the URLs that were delisted from the search index on Friday. Google suspects the issue should be resolved shortly…
Yesterday Google said it fully resolved the de-indexing issue that started on Thursday afternoon. But now Google is saying it is not fully resolved just yet and Google is still working on reprocessing a lot of the URLs that were delisted from their index on Friday. Google suspects the issue should be resolved shortly and…
Many SEOs and site owners reported seeing pages drop out of the Google search index over the last couple of days. The issues were visible in Google Search Console and when using the site command in a browser. “Technical issue” fixed. It was apparently the result of a technical issue at Google, according to Google’s…
An update to Google Assistant on Android devices will allow it to provide better visual responses and more complete information. When answering queries, Assistant returns a screen that more resembles what you would see in Google search results. Here’s a before & after example of asking Assistant for events in Mountain View: Another new thing…
In an update to Google My Business profiles, product catalogs will now appear in desktop and mobile search results. Previously, product catalogs would only appear in mobile search results. Now we know this isn’t a mobile-only feature. Product catalogs are a fairly new addition to Google My Business pages, as they were first seen in…
By now, you’ve probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn’t supported it for years. That’s unfortunate because Google forgot to tell anybody. Many digital strategists were implementing rel=prev/next code thinking that it would offer some SEO benefit. It did at one time. It doesn’t anymore. So what happened?…
Have you ever heard about a book called “Getting to Yes: Negotiating Agreement Without Giving In” by R. Fisher, W. Ury, and B. Patton? If not, put it on your bucket list. This book is a perfect deconstruction of the negotiation process and an explanation of the reasons behind the most common negotiation failures. Link…
Google shared some data around the aftermath of launching its Google Speed Update officially in July 2018. After Google giving site owners notice of the update in January of 2018, Google saw that that the slowest one-third of traffic had performance metrics improve by 15% to 20% in 2018. In contrast, it saw zero improvements…
Bing Ads introduced a new extension which lets advertisers utilize call-to-action buttons with text ads. In testing, Bing’s new Action Extensions helped advertisers achieve an average 20% increase in click-through rate. Now the extension is out of testing as Bing Ads is making it available worldwide. Here are some examples of Action Extensions for shopping…