Google has updated the Google Ads app with support for campaign optimization scores. Optimization score is a metric that was introduced last year – it’s designed to evaluate how well a Google Ads campaign is optimized. The score ranges from 0% to 100%, with 100% meaning that your account is set up to perform at…
Crawl budget is a vital SEO concept that often gets overlooked. There are so many tasks and issues an SEO expert has to keep in mind that it’s often put on the back burner. In short, crawl budget can, and should, be optimized. In this article, you will learn: How to improve your crawl budget…
Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns. A negative keyword conflict refers to a keyword being erroneously blocked from the wrong campaign. This also refers to a negative keyword with a match type that’s appropriate for one campaign but not another. Microsoft’s product negative keyword conflicts report shows…
Google announced a major change to how nofollow links are counted. Previously nofollow links were treated as a directive, meaning Google obeyed the nofollow, period. Starting today, for ranking purposes, Google is treating nofollow as a hint. This means that Google will decide whether to use the link for ranking purposes or not. This change…
Google is introducing a new policy to prohibit ads for unproven or experimental medical techniques. Examples of such techniques, as stated by Google, include stem cell therapy, cellular (non-stem) therapy, and gene therapy. This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis. In addition, ads for treatments with…
ADVERTISEMENT Social media is one of those things, like high waisted shorts or people still using the hashtag #nomnoms, that you either love or really hate. But, if you’re an ecommerce company, it can be kind of cringe-worthy. Between Facebook, Instagram, and new social networks like Vero and Steemit, where do you start? As Brent…
Google has published New Quality Raters Guidelines. It contains significant changes to the Your Money or Your Life section as well as new areas of focus. The following tracks the changes and how they may influence SEO trends. Quality Raters Guidelines are Not Algorithm Hints Let’s get this out of the way. Many people look…
In the Google Search: State of the Union last May, John Mueller and Martin Splitt spent about a fourth of the address to image-related topics. They announced a big list of improvements to Google Image Search and predicted that it would be a massive untapped opportunity for SEO. SEO Clarity, an SEO tool vendor, released…
Google is rolling out a new type of structured data to help movies appear in new dedicated movie carousels. Earlier today, Google announced a brand new search experience for movies and TV shows. Shortly afterward came the announcement of this new structured data. 📽”You can’t handle the markup!”🍿There’s new structured data documentation for Movie carousels…
I’m going to keep the intro short, because I’m assuming you’re coming here amid technical SEO chaos, a fire, maybe even just a fire drill (that has a lot of executive attention). Below is a process for fighting technical SEO flames. It may help your life, or it may not, chance are we don’t know…