When we talk about digital accessibility as marketers, we’re talking about the intentional creation of an experience that can be accessed by as many people as possible. Designing for digital accessibility means many things. It means designing for individuals with sensory or cognitive impairments. It means designing for people with physical limitations. It means designing…
A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively pursuing it. That’s according to a survey of 529 small businesses, between 1 and 50+ employees conducted by The Manifest. Beyond the 36 percent, the survey found another 23…
Google announced Thursday that AMP will support custom JavaScript. The announcement. The AMP Project team posted, “With ‘amp-script’, custom #JS can operate within AMP Documents,” and included a video showing it in practice. A teaser. This is a teaser of what is to be announced at the upcoming AMP conference in Tokyo, Japan on April…
Google announced Thursday that AMP will support custom JavaScript. The announcement. The AMP Project team posted, “With ‘amp-script’, custom #JS can operate within AMP Documents,” and included a video showing it in practice. A teaser. This is a teaser of what is to be announced at the upcoming AMP conference in Tokyo, Japan on April…
Each year that goes by in the SEO community, discussions of the authority behind a site become increasingly prevalent. This has been especially true over the last year, as Google has made more updates to the core algorithm, which seems to indicate an increased focus on authority and relevance. While authority is definitely earning greater…
Facebook announced a dramatic update to it’s news feed designed to limit the reach of pages and groups that violate it’s content policies. Facebook introduced a new algorithm signal focused on links that decides whether a site has authority and if not, will see it’s news feed reach diminished. Click-Gap Signal While Facebook uses partners…
Google announced Wednesday night that the de-indexing issue that started last Thursday is now fully resolved. Google’s statement. Google said, “The indexing issue has now been fully resolved. We apologize for the inconvenience. We appreciate your patience as we restored normal operation.” Here is the tweet: The indexing issue has now been fully resolved. We…
Google’s Danny Sullivan today announced new search commands, the before: and after: commands. The new commands allows users to restrict searches to specific dates. The new search command is something Google is testing. How do the Before/After Commands Work? The commands accomplish the same functionality as the date range tools for restricting searches to specific…
Google is working on fixing a widespread technical issue that has led to web pages getting removed from Google’s index. Webmasters and SEOs have been affected by this issue since this past Thursday. Google didn’t officially acknowledge there was an issue until Saturday. On Saturday, Google’s John Mueller incorrectly reported that the problem was fixed:…
Recently, I was talking to a client about a new project when he raised an interesting question. He was curious to know how I measured E-A-T, or “expertise, authoritativeness and trustworthiness,” in relation to SEO. If you’re unfamiliar with E-A-T, it’s a term taken from Google’s Quality Rater Guidelines, a set of instructions that Google’s…