Google has posted on Twitter that they have fully resolved the Google News indexing bug that we reported on yesterday. Google’s statement. Google said, “Indexing of news content has now been resolved. New content should be indexed as normal. Much of the content missed during the issue has been reindexed and the remaining will be…
How does a typical ecommerce business measure online campaign performance? It’s simple. They track users who click their ads and measure how many of them made a purchase within a certain period of time, called conversion window. It works particularly good for SEM campaigns. We believe that the correlation between click and conversion is hard…
The loudest criticism of AMP has been that it doesn’t display publisher domain URLs. Instead, users have historically seen the “google.com/amp/” URL structure, which is required by AMP pre-rendering. Google has been trying to address that issue for some time and, in November, offered a developer preview of a solution. Now it’s formally rolling out…
Google said they are investigating yet another indexing bug, this time with Google News content. Unrelated to last week’s indexing bug. Google said this new indexing bug is “not related to last week’s indexing issue, which was resolved.” According to Google, the new bug is only impacting certain Google News publishers. Publishers may recall last…
There is an ecosystem in the world of the Internet. You have the content producers, you have advertisers and you have people searching for content. In this world, Google is the primary destination people go to search for content. Google can provide this service because they make money by letting advertisers show ads in their…
ADVERTISEMENT Facebook is introducing a new bid strategy for advertising which is focused on driving results while keeping costs down. Bid strategies for Facebook ads were previously focused on maximizing conversion volume (bid cap) or cost predictability (target cost). To help businesses better reach certain goals, Facebook will offer a bidding strategy that combines both…
Just when we thought we were out of the woods with Google’s de-indexing bug — we are now seeing issues related to that bug within Google Search Console. Google confirmed Monday morning that the index coverage report and the enhancement reports were not updated and the Inspector might not reflect live status of the page.…
ADVERTISEMENT Most customers feel that social media ads are taking over their feeds, but that’s not stopping them from clicking. Blue Fountain Media surveyed over 1,000 US customers between the ages of 18-55 to learn about their sentiments and buying behavior when it comes to ads on social media platforms. According to the results of…
ADVERTISEMENT For the first time, Pinterest is letting marketers choose conversions as a campaign objective for Promoted Pins. Previously, Promoted Pins could only be optimized for clicks. Now they can be optimized for other types of conversions. Pinterest’s new conversion optimization capability allows marketers to design ads around getting users to take specific actions. Actions…
ADVERTISEMENT LinkedIn is introducing new ways to engage with posts, adding four new reactions alongside the like button. In an announcement, the company says users are regularly asking for more expressive ways to respond to different posts. Users are also asking for new ways to understand why people like their posts. LinkedIn’s new reactions should…