ADVERTISEMENT I stumbled upon a video on YouTube about the current epidemic of loneliness that made me think about this topic and my own life. For me, being alone and being lonely are two totally different experiences. I cherish my alone “me time”. The ability to do what I want, in my space and time.…
We all know that links are a critical part of SEO. Most of us also know just how difficult it can be to earn these links. You can probably relate. I’m sure you can remember putting in countless hours trying to find the right people to reach out to, followed by hours carefully crafting and…
If you take the same approach to big brands as all other companies you work with, you are limiting your results. This is true regardless if you’re working in-house or on the agency side of digital marketing Larger brands have unique challenges and untapped potential. But you can easily get lost in the red tape…
Ask a seasoned SEO how to get good at the trade and many will give you similar advice. You may be directed towards conferences or industry news sites. These are excellent ways of building your knowledge of theory. Learning theory alone is not enough, others will say. You should hone your craft with a practice…
I’m a search geek. I read through patents that provide hints and possible glimpses behind the curtains of search engines like they are novels. I look for patents from specific inventors, like people who might keep their eyes open for news of a new Marvel movie. Patents don’t always provide actionable insights, but they do…
According to discussions online and what people have communicated to me, I’m seeing mostly contented publishers and scattered reports of recovery. There is also what seems like a link related component to Google’s Broad Core Update that put the screws on a popular link scheme. Overall, most of the discussions online were a mix of…
Google Ads has made a big push toward automation, with rapid-fire changes to automated bid strategies and ad types in particular. While the goal of automation is to streamline and simplify, the constant platform updates can cause confusion rather than clarity. In this guide, we’ll break down every available automated ad type. You’ll learn the…
ADVERTISEMENT Every day I woke up, checked my phone, turned on a podcast, got ready, headed to work, and checked my email. By the time I got to the last step, I knew how the rest of the day was going to go. My leg would either be shaking frantically or my eyes would be…
Google is rolling out a new look for call-only ads which is said to help drive higher quality leads. The updated layout for call-only ads displays the business’s phone number at the top, while business name and headline is now placed below the phone number in smaller text. Here’s a comparison of the new layout…
In a Webmaster Hangout, Google’s John Mueller answered the question of how to stop Google from crawling and indexing a staging server. What is a Staging Server? A staging server, or staging site, is a section of a server or website that is used to test a new version of a website. If a publisher…