After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns has been postponed. What you need to know for display. Google is enabling parallel tracking for display campaigns running through Google Ads starting May 1. It first announced the launch date in February. It…
First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik van der Kooi, corporate VP for…
What are the strongest factors that influence your customers to buy? Social proof, first introduced by Robert Cialdini in “Influence“, is one of the most impactful drivers of consumers’ purchase decisions. As an ecommerce site, socially-reinforced trust signals can help you: Increase conversion rates. Improve the trustworthiness of your brand. Increase consumers’ confidence in transacting…
Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by using machine-readable semantic HTML5 elements to describe page outlines. Specially-named containers can help search engines and browsers more easily identify how our pages are arranged. For example, <header> is its…
Worried about seeing “Avengers: Endgame” spoilers on Google? You could always wipe out half of the search results. A new (and awesome) Google easter egg is turning the search results to dust. Here’s how to see it for yourself: Head to Google. (The easter egg works on both desktop and mobile search results.) Type in:…
Millions of people shop online every year looking for the best deals for the holiday season. According to Statista, in the U.S., Christmas shopping season traditionally begins on Black Friday. In 2018, people spent more than $123 billion on retail ecommerce. With all this time and money being spent online, how can you make sure…
Google tweeted Thursday that it may have selected unrelated canonical URLs for some pages and that breadcrumb trails on mobile might show the unrelated URLs. It also said that, in rare instances, this could prevent proper indexing. Here’s the tweet: We’re aware for some pages, there’s an issue where we may have selected an unrelated…
Bing Ads is notifying users about upcoming changes to destination URLs that begin rolling out in August. In August 2019, Bing Ads will no longer support the ability to create destination URLs at all entity levels. That includes keywords, ads, ad groups, and campaigns. By the end of 2019, Bing Ads will begin the process…
This script which will save HOURS of your time. That’s not hyperbole, I promise. Remember the in-market audiences bid modifier script I released last year? This expanded version of the script automatically applies modifiers for device, location, in-market and remarketing audiences based on performance. You can set campaign filters, decide which types of modifiers you…
ADVERTISEMENT Instagram has officially launched quiz stickers which allow users to create multiple-choice questions for their followers to answer. Quiz stickers are designed for use in stories and function similarly to other interactive stickers, such as the poll sticker and emoji slider. Users can add quiz stickers to their stories by selecting it from the…