How to Create a Content Strategy for Ecommerce Sites via @mirandalmwrites

On your solid foundation of a technically sound site with a logical architecture designed for the best user experience possible, you can now begin to craft a content strategy that will attract – then convert – your ideal audience. Hopefully, you’ve worked your way through keyword and competitive research and have those insights at hand…

Instagram to Crack Down on Fake Stories Views via @MattGSouthern

ADVERTISEMENT Instagram is reportedly working on a solution for the wave of inauthentic story views that has spread throughout the network. If you publish Instagram stories to a public account, and receive views from people who don’t follow you, you’re not alone. Where Are the Fake Views Coming From? TechCrunch reports the influx of fake…

New Google Easter Eggs: Multi-Sided Dice via @MattGSouthern

ADVERTISEMENT Google has updated its “roll a die” tool, one of its longest standing Easter eggs, with multi-sided dice. Now, users can roll 4, 6, 8, 10, 12, and 20 sided dice. Previously, this Easter egg was limited to a single six-sided die. To trigger this Easter egg just search for “roll dice” or “roll…

The Hidden Opportunity for Ecommerce Websites in Google Images via @rajnijjer

Around three-quarters of U.S. internet users regularly or always search for visual content prior to making a purchase, according to eMarketer; only 3% never do. When it comes to shopping online, product images create a positive experience for potential customers. Many experts share that featuring multiple professional images for a product helps reduce customer uncertainty,…