One of the tenets in digital marketing these days is persona-based marketing. The days of a blanket campaign pushing users to buy your wares have long since passed, forcing brands to circle back to one central acknowledgment: you are marketing to humans. It can feel like a daunting thing to create a plan for, especially…
ADVERTISEMENT Facebook is rolling out new tools to help businesses run automated ad campaigns, book appointments, and edit videos. Automated Ads With Automated Ads, Facebook can develop a customized marketing plan after asking a few simple questions about your business and your goals. “Automated Ads to take the guesswork out of creating effective ads that…
Google has confirmed that store visits and store sales data has been impacted by the bug that hit Google Ads reporting more than a week ago. New information. Store visits and store sales reporting is inaccurate as of 12:01 PDT on April 28, Google said in an update to its blog post on the bug…
SEO isn’t just about the numbers (i.e., keyword ranking positions, number of backlinks, traffic, etc.). It is also about understanding the audience and building an SEO campaign around that information. When SEO is centered around the right audience, targeted traffic increases, which leads to more conversions. There are several methods that will help you research…
ADVERTISEMENT Today at Google I/O, the company announced features in Google Search that utilize Google Lens and augmented reality (AR). The new features use a combination of the camera, computer vision, and AR to overlay information and content onto one’s physical surroundings. Later this month, AR features will be rolling out in search results allowing…
Google’s Assistant is on a billion devices. Google sees it as a kind of connective tissue in its growing device ecosystem, from smartphones to the web and to Google Home/Nest smart speakers and displays. This morning as expected, Google made several Assistant-related announcements. The most significant of them was relatively technical: the migration of speech processing…
Google announced the launch of a new version of its web crawler Googlebot on Tuesday at the Google I/O developer conference. Googlebot will now be “evergreen,” which means the crawler will always be up-to-date on the latest version of Chromium, the open source browser that Google’s popular Chrome web browser is built on. Chrome 74.…
ADVERTISEMENT Facebook is making three distinct changes to the way videos are distributed in the news feed. The changes will also affect recommendations in the “More Videos” section. Facebook says the underlying goal of these changes is to further prioritize original videos that users are actively looking for. 3 Ranking Factors for Videos Facebook is…
Google is surfacing its recommendations beyond the Recommendations page in the Google Ads web interface. Recommendations in the new Google Ads UI is a more robust, machine learning-powered replacement of the old Opportunities tab. It now appears Google will also make those automated recommendations visible when users are in other areas of the interface. The…
Not every prospective customer is ready to buy right away. Most don’t want to talk to a salesperson the instant they visit your site. However, they may be willing to give you their contact information in exchange for a resource you provide to them. As competition for bottom of funnel attention grows, the importance of…