SEO depends on search engines understanding your content so they can determine where it should rank. While they’re constantly improving, they still have a long way to go. It’s our job to help them better understand exactly what our content is about so it will rank better and receive more organic traffic. The challenge is…
New research reveals local business websites hold more weight than Google My Business listings when it comes to consumer trust. A comparison report was put together by BrightLocal examines how consumers use GMB listings, local business websites, and business directories to find information. Here are some key findings from the report. Google My Business vs.…
Are featured snippets are driven by a specific ranking algorithm that is separate from the core algorithm? That’s my theory. For me, the idea holds (a lot) of water. And I’m not alone. Experts such as Eric Enge, Cindy Krum, and Hannah Thorpe have the same idea. To try to get confirmation or a rebuttal…
There is a kind of link algorithm that isn’t widely discussed, not nearly enough. This article is meant as introduction to link and link distance ranking algorithms. It’s something that may play a role in how sites are ranked. In my opinion it’s important to be aware of this. Does Google Use This? While the…
Every day, websites and mobile apps prevent people from using them. Ignoring accessibility is no longer a viable option. How do you prevent your company from being a target for a website accessibility ADA lawsuit? Guidelines for websites wanting to be accessible to people with disabilities have existed for nearly two decades thanks to the…
ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “If there’s anything you want to learn about, but don’t really have the excuse to, you should turn it into a writing assignment.” Kelsey Jones likes to ask a lot of questions. And that’s a good thing. It’s the sign of an intellectually curious and creative…
Google’s Danny Sullivan shared details of an internal Google event called, Ranking Fair. Googler’s share suggestions about the search results. Danny Sullivan shared the top concerns that trouble web publishers. The web marketing community approves. Danny Stands up for Publishers Danny tweeted about Google’s ranking fair: “The search team at Google holds regular “Ranking Fairs,”…
This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own. We track rankings every day to stay up-to-date on their dynamics. Doing so helps us assess the results of our work and lets us provide proof of progress to clients. But most importantly, it enables us to react…
Whether you’re new to SEO or a seasoned pro, investigating random drops in keyword rankings is just part of the trade. There are many methods to investigating why your targeted keywords may have dropped, but using Python and Data Studio together is a game changer! A quick disclaimer: I did not create this script myself.…
Most SEO professionals know how important user engagement is to their success. Without searchers coming to our sites and taking action in some way, chances are our place in the SERPs would drop. Search engines’ main goals include giving the user the best answers to what users are looking for. When Google determines that your…