If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation. (How about that Marketo outage last…
There is an old joke about what to do if you’re ever stranded on a desert island with only a pack of cards: The answer is to start playing solitaire, because sooner or later someone will lean over your shoulder and say, “Why don’t you put that red seven on that black eight?” When we…
“This product is sooooo boring! How can I possibly write anything interesting about it?! This sucks. I hate my job and I’m going to go drive for Uber instead!” The last part may be a bit of an exaggeration, but we’ve all been there. After having worked with some mind-numbingly boring products and services over…
Google has added the ability for local businesses in specific categories, such as restaurants, to add new URLs to their profiles to hyperlink searchers directly to a landing page where they can take specific actions. Some of these actions include placing a reservation or an online order, make an appointment and more. Google posted the…
Paid link building is taboo in most SEO circles. It’s talked about in hushed tones (if it’s talked about at all). Most SEOs won’t admit to doing it. Reputable SEOs outright condemn paid link building, and with good reason – Google’s stance is crystal clear: ADVERTISEMENT Buying or selling links is a violation of Google’s…
The real estate industry is extremely competitive – both offline and online. With tens of thousands of small, mid-sized and large companies vying for their share of the market, finding a client is always a challenge. The good news? ADVERTISEMENT The hyperlocal nature of real estate gives a viable chance to the smallest of businesses…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways to balance technical & non-technical SEOAug 8, 2017 by Jim Yu Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that…
Done right, city pages can be an integral part of a local SEO strategy. Done poorly, they can get you penalized. The post How to Target Multiple Cities Without Hurting Your SEO by @jennyhalasz appeared first on Search Engine Journal.
Here are six things you need to optimize before you think about pausing your underperforming AdWords campaigns. The post 6 Things That Will Save Your Underperforming AdWords Campaign by @AndrewLolk appeared first on Search Engine Journal.
With progressive web apps and native apps, which of these two options are better suited for SEO? The post Which Is Better: Progressive Web Apps vs. Native Apps by @irinerl appeared first on Search Engine Journal.