Genius Media Group is suing Google and LyricFind for potentially hundreds of millions in damages, plus injunctive relief, in New York state court. The central claim is that Google misappropriated song lyrics Genius had posted to its website, either directly or through Google’s licensing partner LyricFind. ‘We caught them red-handed.’ Genius contends this has been…
We’ve read the blogs, we’ve heard the talks, we’ve seen the case studies. Big brands are winning at SEO. They’ve got: A team of experts working on fine-tuning their tech. A world-class agency planning their next digital PR campaign. A fund for stationery that rivals your entire year’s marketing budget. It can feel demoralizing as…
Whether you offer SEO, PPC, social media, or other digital services, proving value is the #1 goal of reports. If clients see value in your services, it’s more likely they will stick with you. Join our next live webinar on Wednesday, December 4 at 2 p.m. ET as Christian Sculthorp of AgencyAnalytics shows you how…
Google is facing more antitrust scrutiny in Europe on two fronts. Reuters reported that Google is now confronting a broad examination of its “collection and use of data.” And separately, the company’s shopping comparison engine (CSE) rivals have formally complained to the European Commission (EC) that Google’s business practices continue to harm them in violation…
Podcasts have gone from relative obscurity less than a decade ago to one of the fastest-growing marketing channels available today. But the power of podcasts isn’t limited to reaching people who are listening. When properly leveraged, podcasts can have a powerful impact on organic search, too. There are two main reasons for this. Podcasts can…
ADVERTISEMENT Google’s latest episode of Search for Beginners covers tips for hiring a webs developer and what their responsibilities should be. Before getting into that, I would be remiss not to mention that the video begins with Google discussing ways that you can avoid hiring a web developer if you use Google’s resources instead. For…
ADVERTISEMENT Many Facebook Group administrators are experiencing growth. Without proper moderation, a community can easily slip into becoming toxic. Here are some tips for avoiding common mistakes. I have been moderating communities since 2003, both my own communities as an administrator and as a moderator at WebmasterWorld. I have quite a bit of experience with…
ADVERTISEMENT Social networks will account for a greater share of programmatic digital display ad dollars in 2019 than originally expected. According to a new report from eMarketer, estimates for social as a portion of total programmatic are up compared to what was forecasted in April 2019. “Since our April 2019 forecast, we’ve increased our estimates…
Opinions vary among SEO experts about whether adding links to question-and-answer sites is a valid link building tactic. It depends on how you approach Q&A sites though, and how much you depend on these forums for driving traffic. The thing is, people typically use long-tail queries to conduct searches now, and are asking questions rather…
One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your paid search ad and visits your website, you know how they got to your site.…