ADVERTISEMENT LinkedIn is adding three new ways for marketers to achieve their advertising goals. Using Campaign Manager, marketers can now optimize their LinkedIn marketing campaigns for the following objectives: Brand awareness: Increase share-of-voice through top of funnel campaigns that charge by impressions. Website conversions: Optimize campaigns for specific website actions, like purchases or event registrations.…
ADVERTISEMENT Pinterest is rolling out a new set of tools to help businesses keep up with the rising demand for video content. According to Pinterest, searches for “inspirational videos” have increased 31% since last year. The company notes that users also go to the platform looking for how-to videos, tutorials, and brand stories. To help…
ADVERTISEMENT Facebook is rolling out new tools that allow creators to monetize their content in different ways. In addition to new ad revenue opportunities, Facebook is giving creators more opportunities to earn money directly from other users. Here’s more about what was announced today. New Ad Revenue Opportunities Facebook is giving creators more choice when…
ADVERTISEMENT A new report from eMarketer shows that a greater than expected number of users are shopping via smart speakers. According to eMarketer’s revised estimates, 31 million people in the US will shop via a smart speaker this year, up 31.6% from 2018. By 2021, it’s predicted that 38 million people in the US will…
Google’s Martin Splitt revealed the company is working on ways of bringing Search Console data to third-party platforms. “There will literally be an API to integrate the data from Search Console,” says Splitt in a recent video on the Google Webmasters YouTube channel. The video is centered around a discussion about SEO and the future…
A Google engineer tells The Guardian changes have been made to the search algorithm in response to real-life crises. Pandu Nayak, a senior search engineer at Google, says Google’s algorithm can now recognize when a bad event is taking place. While the said event is taking place, Google will increase the weight of ‘authority’ signals…
Social media analytics tools are great. They give you insights into: Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, choosing what metrics to prioritize, and presenting it in a comprehensible and coherent…
ADVERTISEMENT The cause of the widespread outage affecting image uploads on Instagram and Facebook has been revealed. In a tweet posted this evening from the Facebook Business account, the company writes: “During one of our routine maintenance operations, we triggered an issue that is making it difficult for some people to upload or send photos…
Online campaign optimization methods evolve. Some of us remember well the times when a majority of ads were sold by reservation of a time slot on a webpage. The advertiser paid, say, a monthly fee for a horizontal banner on the home page of a selected portal. The space for optimization was very limited. From…
Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results. To help advertisers better understand which position their ads are being shown in, Microsoft is introducing the following metrics: Top impression share Top impression share lost to rank Top impression share lost to budget Absolute top impression share Absolute…