As the hours tick down to Thanksgiving weekend and the official start of the holiday shopping season, here are a few last-minute items to help ensure you’re set up for success and can handily manage your paid search campaigns right through the season — even if you’re B2B or aren’t expecting a holiday bump. Double-check…
ADVERTISEMENT Google has been encouraging publishers to increase their web page speed for at least ten years. Google has created resources for helping publishers make their sites faster. Yet a comparison of year over year metrics shows that web pages are getting slower. There are several page speed metrics. Each metric describes a different part…
It’s not a secret that Google Maps has solidified its place as the dominant entry point for local search. In fact, a new consumer survey from Brandify found that 77% of respondents use Google Maps to find “near me” business information well ahead of other sites. Survey consistent with traffic data. That finding is backed…
Google Ads engineers have been working to fix conversion reporting since a bug caused conversions to be overreported for in the AdWords API, Google Ads API beta and Google Ads scripts. Status update. As of Sunday, conversion reporting has been fixed except in the Search Query Performance, Geo Performance, Keywordless Query, and Keywordless Category reports,…
There are countless ways in which Google has made our lives easier, especially when it comes to research. Case in point: reverse image search. Upload a picture of pretty much anything and Google can tell you what it is, where it appears, and even offer up similar images. Whether you want to track an image’s…
Google’s John Mueller recently advised against blindly following what big sites do when it comes to SEO. This topic was addressed in a Reddit thread in which a person asks whether they should listen to Google’s advice or follow what big sites are doing. In particular, this question referred to canonical tags for pagination. The…
YouTube Masthead ads on TV screens are now widely available for all advertisers to buy on a CPM basis. This announcement comes following successful test campaigns in select markets. In September, YouTube ran an open beta for advertisers to take over the YouTube Masthead on TVs. FOX was among the companies testing the YouTube Masthead…
As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the upcoming holidays and what it means for them. The majority of my clients are small businesses with small budgets, making this an important time of year. Not only do…
Google’s smart bidding strategies use a host of signals to inform bids with each auction. Now, Google is starting to show which signals are driving performance to optimize bids for people more or less likely to convert. Top signals. The signals shown might include device type, location, day of week, time of day, keywords, remarketing…
We know the number of features like knowledge panels, images, local packs and other elements have proliferated in search results in recent years, and that has had a significant impact on SEO strategies. Now, a new study aims to show how much the introduction and variation of these features are changing searchers’ behavior. When search…