Google announced what they called the most important update in five years. The BERT update impacts 10% of search queries. What is BERT and how will it impact SEO? BERT is a Major Google Update According to Google this update will affect complicated search queries that depend on context. This is what Google said: “These…
Google is making the largest change to its search system since the company introduced RankBrain, almost five-years ago. The company said this will impact 1 in 10 queries in terms of changing the results that rank for those queries. Rolling out. BERT started rolling out this week and will be fully live shortly. It is…
Product ad spending continued to grow year-over-year on both social and search channels. Source: Kenshoo E-commerce advertisers spent 39% of their search budgets on Shopping campaigns and 37% of their social budgets on product ads in the third quarter of the year, according to new Kenshoo data. Social outpacing search. Spending on social product ads…
Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced SEOs. Unlike Google’s other video series, hosted by Googlers such as John Mueller and Martin Splitt, this one is going to be entirely animated. Perhaps Google thinks an animated series is more accessible for beginners?…
Martin Röttgerding on stage at SMX Advanced in Berlin. Photo credit: Twitter Customized Ads provide great potential for great ads. Yet when it comes to simple things, marketers often shy away from using feed-based customizations – the implementation costs seem to outweigh the benefits. At SMX Advanced Europe, I presented a new approach to customized…
Amy Bishop speaking at SMX Advanced Europe held in Berlin in September. For the first edition of SMX Advanced Europe, the PPC track was strongly dominated by a new breed of search geek. Today’s PPC is “the science of managing data pipelines,” as Chris Gutknecht from Bergzeit put it. The main themes of the PPC…
During the first part of this century, nonfiction writers had it much easier than today. Back then, SEO needs from writers were either non-existent or extremely minimal. Fast forward to today and SEO is essential to writing, which presents a frustrating situation for modern writers who are not trained in SEO. I’m not just talking…
This post was sponsored by SteelHouse. The opinions expressed in this article are the sponsor’s own. Ask any digital marketer, and they’ll tell you there are a couple of channels that they just can’t do without. The first is paid search, which lets you capture qualified users right when they’re showing intent and interest in…
Capture lead information with Google Ads lead form extension. Google is beta testing a new ad extension for advertisers looking to capture leads from their text ad campaigns. Searchers can submit their information to request or download information from Google Search ads through the new lead form extension. How it works. The lead extensions look…
Google recently announced that in response to a new French law they are removing snippets and images from news sites from displaying in French search results. Showing images and text snippets will be opt-in. Google’s support page for this change says: “…in the wake of new copyright law in France, Google will change the way…