Google has published official guidance on Core Updates that goes beyond anything published before. The guidance covers four areas of content and recommends becoming acquainted with Google’s Quality Raters Guidelines to learn how to judge your own content. The guidance additionally mentioned that updates could affect Google Discover. Google’s Guidance on Core Algorithm Updates Google’s…
The search landscape is ever-changing. Brands and marketers need to catch up and seize the emerging marketing opportunities available today. Want to know what strategies your business can leverage to be at the forefront of this change? On July 24, I moderated a sponsored SEJ webinar presented by Milestone’s Michelle Robbins, Christi Olson of Bing, and…
Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Jenny Halasz and Kristine Schachinger. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Welcome to another edition of Ask an SEO! Today’s question comes from Sarah in Montreal. She asks: I am migrating…
Three years ago, I wrote about a Google Patent that looked at a searcher’s reaction to search results to rank those results, in the post Biometric Parameters as a Ranking Signal in Google Search Results? Since then, I’ve been keeping an eye out for patent filings from Google that used a smartphone camera to look…
ADVERTISEMENT One of the biggest breakdowns I see most often in website architecture is sites with poor navigation. On a pure usability level, navigation has one job: help visitors find the information they need. But in reality, there is a lot more going on under the hood that makes a site navigation succeed (or fail).…
ADVERTISEMENT There’s no doubt Twitter has changed the world we live in. From its launch in July 2006 to its current state 13 years later, the microblogging website has become the ultimate news source, outreach platform, meme supplier, political soapbox, and so, so much more to so many people. One of the many results of…
An update to Google Images makes it easier for users to visit the original web page that an image is featured on. This will be helpful to searchers and has the potential to send more traffic to publishers. However, there’s a catch. In order for pages to benefit from this update, they need to be…
Google is automatically adding a large “Request a Quote” button to eligible business listings in search results. Joy Hawkins was first to spot this feature and she shared a screenshot on Twitter: Whoa…the “Request a Quote” button is now showing on branded searches on desktop and it’s HUGE. pic.twitter.com/efGv29wSOK — Joy Hawkins (@JoyanneHawkins) July 24,…
It’s amazing how a seemingly small change can dramatically improve conversions. On one of my link request outreaches I kept getting solicited for donations, to pay for links, something I didn’t want to do. Then I discovered a small change to what I was doing that resulted in more links. Many years ago we updated…
Does a writer really need a software to tell them how to write in order to rank better in Google? Content analysis software and services provide information about your content that can help you make better decisions about the content as well as identify potential problems. Software calls attention to patterns. But some programs aggregate…