The Hidden Opportunity for Ecommerce Websites in Google Images via @rajnijjer

Around three-quarters of U.S. internet users regularly or always search for visual content prior to making a purchase, according to eMarketer; only 3% never do. When it comes to shopping online, product images create a positive experience for potential customers. Many experts share that featuring multiple professional images for a product helps reduce customer uncertainty,…

Google Makes Podcasts Playable in Search Results via @MattGSouthern

Google is now surfacing podcast episodes that can be played directly in search results. Playable podcast episodes will be displayed in addition to regular search results when users are specifically searching for podcasts. “Starting today, when you’re searching for a podcast about a topic on Google, such as “podcasts about Awkwafina” or “Instant Pot recipe…

Google Officially Launches Gallery Ads in Beta via @MattGSouthern

Google’s new gallery ads, first introduced this past May, are now rolling out to advertisers in beta. Gallery ads were announced at the Google Marketing Live conference, with the company saying the ad units will be launching later this year. Well that time has come and gallery ads are now available in select languages. Those…

An Advanced SEO Guide to Top Rankings on Amazon via @bestfromthenest

Amazon optimization is more than just listing optimization. Listing and sales optimization on Amazon isn’t always intuitive, especially if you come from a Google SEO background. While both Amazon and Google are primarily powered through search, what they value for organic ranking is strikingly different. Amazon’s organic search algorithm is made up of several factors…

How to Do Technical SEO for Ecommerce Websites via @Manish_Analyst

Ecommerce is one of the fastest growing sectors and is often perceived to be dominated by the likes of Amazon and Walmart. However, with appropriate marketing strategies, small ecommerce websites can also get their fair share of customers. That’s where technical SEO comes in. It is crucial for improving your online store’s searchability. Here are…