In search marketing there are many different ideas of how Google ranks sites. Who do you believe? Nobody can say they 100% know Google’s algorithm. But we can know 100% that some explanations of how Google ranks sites are more trustworthy than others. Different Levels of Knowledge Some ideas are more true than others. What…
From smartphones to smart home appliances, artificial intelligence, voice and virtual assistants are very much at the center of a shift in the way we interact with digital devices. While voice has not yet lived up to its promise, it’s clear it will be an enduring feature of the digital user experience across an expanding…
As SEO professionals, we have no shortage of things to worry about. There are the old standbys: links, content creation, sitemaps, and robots.txt files. And there’s new(er) stuff to get excited about as well: voice search, featured snippets, the mobile-first index. Amidst the noise, one factor often goes overlooked, even though it can impact your…
ADVERTISEMENT On this week’s episode of Marketing O’Clock, we’re talking about changes to Instagram’s branded content policy, celebrity cameos in the Google Knowledge Panel, and the expansion of speakable markup. Plus, Instagram needs 45 fact-checkers to tell them there’s no such thing as road sharks and we try to guess the punchline for a Pandora…
Earlier this year, Google Ads announced it is shifting customer support requests to an online form and will no longer supporting customer service through Facebook and Twitter. On Friday, Google said that, as of January 1, 2020, direct messaging on the Google Ads’ Facebook and Twitter accounts will be deactivated, and users will see a…
Technology has dramatically shrunk the world’s size (or so it seems). In business, that means you aren’t stuck with hiring or working with your next-door neighbors anymore. Today, you can practically partner with people across the globe as long as they have an internet connection. Sound scary? It doesn’t have to be. With these eight…
This is the second installment of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search engine optimization in-house presents. As a consultant who specializes in in-house SEO, I’m often asked how large the SEO team should be. Most people think it has to do with revenue…
France’s antitrust regulator imposed a 150 million euro fine ($166.2 million) for arbitrarily suspending ads, according to the Wall Street Journal. The ads in question were “deceptive,” according to Google. La vie et la mort. Claiming that Google exercises “the power of life or death” over companies, the French antitrust authority characterized the suspensions, according…
Unless you are HubSpot or Ahrefs (or Search Engine Journal 😉) and naturally land millions of links, you should be looking to acquire links. Google has made it clear that content and links are two of the biggest SEO factors. Content without links limits your referral traffic and hinders ranking potential. The only problem is:…
Fake news, deceptive content, and disinformation will continue to be major, contentious issues as we head into the 2020 election next year. Following heavy criticism in the wake of the 2016 election, both Facebook and Google initiated fact-checking efforts to help identify falsehoods in news content (although Facebook’s political ads policy has been thought to…