Google introduced its real-time translation feature, “Interpreter Mode,” for Google Home and smart displays earlier this year. It tested the feature in several hotels in Las Vegas, New York and San Francisco at concierge and registration desks. Now the company is more broadly rolling out Interpreter Mode to Android devices and iPhones. Where there were…
WeWork bought SEO firm Conductor in 2018 for well over $120 million in cash and stock. Following its botched IPO filing last year, the troubled shared workspace provider began to shed most of its many acquisitions; Conductor was one of them. Almost two years under WeWork. The SEO company has announced that after 20 months as a…
Google is now using BERT models, along with other machine learning techniques, to group related news articles together in carousels. The new BERT-generated carousels will appear in the top stories section of Google Search. They’re designed to help people easily find the best articles related to a particular news story. Related: BERT Explained: What You…
While there are many true-and-tried best practices in search marketing, the devil is in the details when it comes to achieving the best results. For example, it’s hard to argue with the merits of automated bidding but it’s not that hard to get bad results if you deploy it incorrectly. Say you read that Hertz…
Google has launched a new tool designed to help publishers manage how their content appears across Google products. Google’s new Publisher Center merges two old tools – Google News Producer and Google News Publisher Center. In addition to merging the features of these tools, Google says the user experience and functionality is also improved. In…
Google has launched Publisher Center, an interface that allows publishers to submit, manage and monetize their content in Google News and other Google properties, the company announced on Tuesday. The new Publisher Center merges two existing tools, Google News Publisher Center and Google News Producer. Why we care The new Publisher Center improves on user…
BERT, the natural language processing algorithm that launched on English language queries in October, is now coming to over 70 languages globally, Google announced on Monday. Previously, BERT was only applied to featured snippets in languages other than English. An example of a featured snippet for the query “Parking on a hill with no curb” before…
Let me start by saying that there is objective and significant value to have from well-done technical and on-site SEO. Technical SEO refers to optimizing your site and site structure for search engines to crawl, index, and understand your site quickly and efficiently. Having poor technical SEO while the rest of your site is optimized…
I am a search marketer. I always do keyword research before launching any marketing campaign, I can’t help myself. When I hear that we got press coverage for something, I immediately look to see if we got a link and what page it pointed to. Search is literally in my blood. But, unfortunately, as a…
Google is working on integrating package tracking into search results, allowing users to get information without visiting the carrier’s site. People will be able to enter a tracking number into the Google search bar and find out the status of their order. “People frequently come to Google Search looking to find information on the status…