ADVERTISEMENT Checklists are essential to tackling a project thoroughly and completely. They ensure there is process cohesion between parties who may be involved in completing them and, most importantly, that nothing is forgotten during the execution. The fact that I love checklists is no closely guarded secret. Anyone who’s known me for more than a…
So you have a budget. Keywords and ads are ready to go. Ready to launch? Not quite. Or maybe you are planning a Display Network campaigns, finally determined all audiences and demographics to use. Before you finalize your strategy, you should be aware of some targeting considerations that can make or break the success of…
Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Jenny Halasz and Kristine Schachinger. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! This week for “Ask An SEO”, we have a question from Amir in California: “Can…
On your solid foundation of a technically sound site with a logical architecture designed for the best user experience possible, you can now begin to craft a content strategy that will attract – then convert – your ideal audience. Hopefully, you’ve worked your way through keyword and competitive research and have those insights at hand…
ADVERTISEMENT Instagram is reportedly working on a solution for the wave of inauthentic story views that has spread throughout the network. If you publish Instagram stories to a public account, and receive views from people who don’t follow you, you’re not alone. Where Are the Fake Views Coming From? TechCrunch reports the influx of fake…
ADVERTISEMENT Google has updated its “roll a die” tool, one of its longest standing Easter eggs, with multi-sided dice. Now, users can roll 4, 6, 8, 10, 12, and 20 sided dice. Previously, this Easter egg was limited to a single six-sided die. To trigger this Easter egg just search for “roll dice” or “roll…
ADVERTISEMENT Instagram has been found testing several upgrades to stories that include a layout mode, new boomerangs, and redesigned icons. This test was discovered by reverse engineering expert Jane Manchun Wong, whose track record for finding unreleased features is second-to-none. In the screenshot Wong shared on Twitter you can see the new icons and several…
Google’s John Mueller recently advised the company’s mobile-friendly test doesn’t follow the rules written in robots.txt files. This topic came up in a Google Webmaster Central hangout where a question was asked about the mobile-friendly test and its relation to crawling and indexing. Here is the question that was submitted: “If I can see my…
Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Jenny Halasz and Kristine Schachinger. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Welcome to another edition of Ask an SEO! Here’s today’s question from Benu at Santa Clara: Does the content…
Google revealed new details about its indexing issues in April, saying part of the search index was temporarily lost. On April 5th, Google accidentally dropped pages from its search index while it was pushing out an update to its data centers. Apparently, this only affected a small number of documents, but it was not small…